You often hear that it’s not what you know, it’s who you know. When it comes to running your own business, obviously both are important, but with all the tasks you have on your plate, you may find that getting together with other entrepreneurs—who are probably as consumed by their businesses as you are—is something that doesn’t take priority in the course of your busy day. Read the rest of this entry »
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Business Management, Jobs, Tax | Tagged: advice, associations, business, community, entrepreneurs, health, internet, life, literature, members, networking, news, other, people, running, work | 
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Posted by DodoLovesMe
How will you know if your business is growing not only at a pace you can handle but at a reasonable pace that will let you reach the goals you’ve set for yourself? Read the rest of this entry »
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Advertising, Business Plans, Sales | Tagged: business, business plan, first, group, group of customers, groups, Marketing, other, people, plan, running, time, travel | 
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Posted by DodoLovesMe
There is no right or wrong amount for a business to spend on marketing. Many factors will influence whether a business allots 5 percent of its total annual budget for marketing or 15 percent. Selecting a percentage for your business is the first step. Read the rest of this entry »
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Advertising, Budgeting, Sales | Tagged: Advertising, budget, business, community, economy, event, Marketing, money, percent, projects | 
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Posted by DodoLovesMe
Undoubtedly, the type of business you start will determine the people who will become customers. The first step to reaching customers is to draw up a profile of the kind of client you’d like to attract.
Defining your customer means you can then narrow down your choice of the marketing methods you use. Read the rest of this entry »
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Posted by DodoLovesMe
Entrepreneurs know to employ a variety of marketing techniques because it’s impossible to predict how effective any one method will be until time and money has been spent. A marketing plan will help you to keep track of the various marketing methods and should be considered to be as essential to the success of your business as developing the business plan. Read the rest of this entry »
Leave a Comment » | Advertising, Budgeting, Business Plans | Tagged: Advertising, business, children, costs, life, market, Marketing, marketing costs, marketing plan, money, months, news, plan, projects, research, time, year | Permalink
Posted by DodoLovesMe
Online merchants have been using a variation of this idea for years—give something free, then sell something. Although this idea is not new to commerce (businesses have been using loss leaders for decades—selling products below cost to get shoppers into a store) it’s the right formula for the Internet.
A good example of this strategy is the free virtual bouquet that many flower sites offer visitors. Come to their site, send a free virtual bouquet via email and perhaps become a paying customer of real flowers in the future. In a similar vein, you can send a virtual greeting card to anyone on the Net by using many of the greeting card sites. Read the rest of this entry »
1 Comment | Ecommerce, Marketing, Promotion | Tagged: Advertising, business, Ecommerce, email, events, family, free, free virtual bouquet, gift, gift certificates, information, internet, offer, online business, online marketing, people, product, product or service, products, reminder, reminder service, reminder services, search, search engine, service, services, shoppers, site, store, via email, web, web store | Permalink
Posted by DodoLovesMe
Online publicity is an important element of your marketing plan if you’re to rise above the noise level on the Net. But getting that publicity is not easy—it takes a lot of work, and can be froth with dangers. It takes a lot of planning and preparation and is definitely not a one-shot effort. A well-thought-out publicity plan gives your eBusiness the kind of portrayal you want in the media and your community. Over the long haul, good portrayal generates good credibility for your eBusiness.
The goal is to generate important coverage of your eBusiness at exactly the right time and in exactly the right place. Read the rest of this entry »
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Posted by DodoLovesMe
Shoppers don’t like surprises. Before you put your customers through your order taking process, let them know what the actual shipped price of their order will be.
You can do this in one of two ways. First, present the customer with the full amount of his order before you ask for his credit card. If you can’t have offer that calculation, then have complete shipping and handling charges listed on your Web store—and make that list easy to find. This is even more critical for your international customers.
If you want to sell to international customers, then you have to let them know it. Give them the international shipping costs before they reach your order form. Read the rest of this entry »
1 Comment | Advertising, Ecommerce, Marketing | Tagged: credit card, customer, customers, Ecommerce, graphics, home, information, internet, online business, order, page, people, personal, product, secure, secure server, shoppers, shopping, site, web, web store, world | Permalink
Posted by DodoLovesMe
Your Web site is here to serve your customers—not impress them. You job is to design a site and offer a shopping experience that gives consumers a quick, safe, and easy way to purchase something from your Web store.
So before you sit down with your Web consultant, and before your Web designer puts pointer to screen, be sure the 10 ways to drive customers away from your site are avoided.
That might be funny to you, but treating your customer with no respect will drive him away from your site for sure. And one sure-fire way to drive him away is to confuse him.
Keep your navigation simple. You’re there to sell. Customers are there to buy. Make it easy for them to find your products and buy them. If they can’t find what they want and order it in three mouse clicks, you run the risk of losing them. So, organize your site material logically from the customer’s point of view. Be sure to include clear directions for navigating the site from your home page. Remember that the home page of your Web store serves a variety of functions. It’s a map of your store, a welcome mat, and a marketing message all in one. Read the rest of this entry »
Leave a Comment » | Ecommerce, Marketing, Sales | Tagged: address, america, away, business, culture, customer, customers, design, drive, drive customers, drive him away, Ecommerce, framed page, frames, home, information, Marketing, merchant, offer, page, people, personal, product or service, running, service, several, shopper, shoppers, shopping, site, store, sure, web, web store, world, writing | Permalink
Posted by DodoLovesMe
If you plan to start a business where it’s standard procedure to collect payment before you provide your product or service to customers, you can skip this section. Obviously, most retail businesses conduct pay-as-you-go transactions: customers can choose to not use their own money to pay up front by using a credit card; however, their purchase then becomes more expensive with the subsequent interest charges if they don’t pay it off all at once. But that’s their problem, not yours. You still get paid up front. Read the rest of this entry »
1 Comment | Startup | Tagged: america, american, bill, business, card, credit, credit card, customers, life, money, work | Permalink
Posted by DodoLovesMe
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