First Step Marketing

Some networkers dread objections. That’s the wrong attitude! You should welcome objections (strange as it may seem) because, as long as the prospect is raising objections, she is interested in the product and networking. What she is really saying is: ‘If you can show me my objection is unfounded, I’ll join.’ And that’s a much better situation than the customer who simply walks away and is not interested.

Also, a question is not necessarily an objection. It can be a sincere desire to know more; a sign of interest.

Often the prospect has doubts and uncertainties about network marketing or the value of the products you are selling. She may genuinely need time to think it over because the whole concept is new. An objection means that you have not really sold the prospect the idea of network marketing. You have not dispelled the fear that she is making the wrong decision and that the benefits you promise will not materialise. Read the rest of this entry »

If the prospect says that she is not interested in becoming a distributor, at least try to convince her to be a product user. Product users swell your monthly sales turnover and can give you good word-of-mouth publicity. What’s more, many users, once they are convinced the product really is good, become distributors.

You might also try to obtain a sales lead: ‘Mrs Dlamini, I understand your situation. You’re too busy at the moment. Perhaps at a later stage you will find the idea more attractive. Let’s keep the door open. I’m keen to make a success of this new career right now. Could you suggest a couple of people you know who would be interested in supplementing their income?’ In this manner you get straight down to prospecting for leads. Read the rest of this entry »