First Step Marketing

‘Come quickly, I’m tasting stars.’

In neuro-linguistics, persuasive writing is yours for the doing. By incorporating visual, auditory, feeling and some gustatory words into your copy, you can involve all your readers, just as easily as you can when speaking — more easily, perhaps, because you are able to rewrite words for a printed page, whereas it is difficult to take back the spoken word.

‘Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance or a stranger.’

As a useful beginning to using these three or four languages, go to your files and pull out letters, reports, brochures, flyers and even invitations that have been sent out in the past few months. Rewrite them, slipping in the three or four languages that you have learned from the past few pages. See if the copy now leaps off the page. Read the rest of this entry »

The left-hand side of the brain is the analytical side of the brain that deals with detail, facts and figures. The right-hand side is the creative, sensitive, feeling side of the brain. It follows that where you place an item is important so that the viewers will react in the way you want them to. For instance, a contract should be placed on the right-hand side in order to transfer the logic, facts and detail to the left-hand side of the brain, thereby preparing the person to read and understand.

Creative work, such as a new advertising campaign or colour schemes for decorating an office or home should be placed to the left-hand side, so that the information goes through to the right- hand side of the brain, thus getting the viewer in a state of readiness for the creative decisions to be made. Read the rest of this entry »