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    Nurture your Selling Agents, Small Business Start Home Produced continued

    Advice from an Agent

    “You must be reliable. The agent and shop owner are working on trust. Don’t let them down. So you must be geared up for producing quantities.

    “Your product must be well made and look professional. In a shop it will be competing with factory-produced merchandise.

    “Packaging and presentation are extremely important.

    “Always include a profit margin for growth. If your business grows – and it should – you will need to take on extra staff.

    First Step Marketing

    “Remember too, that at some point your business is probably going to outgrow your backroom, you will need bigger premises.

    “Listen to what your product is saying to you in terms of where to sell it.

    “Your products must earn their rent on the shelf.

    “You can’t always put out what you want to. Sometimes you have to bow to the wishes of your market.”

    Extra Selling Opportunities

    Art and Theatre Festivals

    These are held throughout the year all over the country. Many of the festivals have a craft market attached to them. Contact the organisers for market criteria and to book your space. They are great fun to do and you will be exposing your products to a market quite unlike your normal markets.

    Seasonal Markets including school and charity fêtes or church bazaars

    Christmas, Spring and Easter are the most popular times for these.

    Many big markets put in extra seasonal markets. Keep in touch with them.

    Look out for posters advertising these. They go out well in advance of the market, which gives you lots of time to get a table.

    The last word on the subject

    Take your time deciding where and how you want to sell. Research all your options. Talk to craft market organisers, chat to shop owners and befriend other crafters — it is a surprisingly supportive industry.

    Ultimately this journey of yours should be fun. Follow your passion and enjoy the adventure.

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    Nurture your Selling Agents, Small Business Start Home Produced continued

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