First Step Marketing

For many people, the selection of equipment for their new business is both challenging and exciting. There is a real sense of progress being made and dreams becoming a reality. However, it is important not to become so focused on this aspect of starting your business that you neglect other, more important, aspects, such as starting to make sales. There is unfortunately a natural tendency to become engrossed in the selection, installation, and commissioning of new equipment — it is fun, under your control, and, as you are the customer, the sellers treat you well. It is easy to put off starting to trade because you tell yourself that you are not quite ready yet. Read the rest of this entry »

Most businesses require a trading licence (these are covered by the Licences Act). There are three types of licence — National Licences, Trading Licences and Occupational Licences.

There are also local variations, usually depending on municipal requirements, so you should check first with the Receiver of Revenue, and then with the zoning department of your local municipality. Read the rest of this entry »

A growing number of women in particular are building highly successful ‘businesses’ through the selling opportunities offered by companies who market their products by the direct selling method. We’re all familiar with plastic kitchenware, underwear, household linens and make-up being marketed very successfully on the home party or home demonstration system. Read the rest of this entry »

Planning permission

The first area to consider is planning permission. The planning legislation basically divides properties into those which can be used for commercial purposes, and those which are purely domestic. Planning authorities are obliged to prevent residential areas being infiltrated by offices and factories, and so legislation ensures that a house which has been used for domestic purposes cannot be used for commercial gain without planning permission. In most cases such permission will not be given, simply because the local authority’s aim is to keep areas of housing and business as separate as possible. Read the rest of this entry »

By now, you should have got the general idea that starting a home-based business is about more than coming up with a useful idea and setting off into the land of millionaires! You need to consider every aspect of your life and analyse whether or not self-employment would fit into your way of life without causing too many problems. One area which can often be forgotten concerns dealings with other people. Read the rest of this entry »

Consultancy is a very popular way of running your own business. But consultancy in any field requires you to have a depth of knowledge and experience which your customers do not possess. It is no good setting up a home-based consultancy business if your customers know more than you! You will require a thorough knowledge of your chosen field, so setting up a consultancy service is best performed by people who have been employed in a particular speciality for some time. It could suit you if you are contemplating early retirement, for example. Read the rest of this entry »

Never leave home

…without your business cards! They are an indispensable marketing tool. Make them really stylish. They’re very often the first impression people will get of you, and you never get a second chance to make a good first impression. Full colour cards are not that expensive to print anymore. Shop around for a good price. Keep a supply of business cards with you all the time and hand them out often. Include a photograph or sketch of your work if you can. Read the rest of this entry »

An agent will take your articles and find retail outlets for you, charging you a negotiated commission on orders taken and goods sold. This is a good option if your product is easily manufactured and plentiful, and you prefer making to selling. Read the rest of this entry »

• Ask your mother or best friend what they believe is your best quality.

Convert what you love doing into a profession.

• Ask yourself what job you would most like to do if you were a member of the crew on a luxury liner for 90 days.
• Your qualities tell you a lot about yourself.
• The biggest clue is to think about what you truly love doing. Read the rest of this entry »

In the beginning…

The only factors standing between you and starting your business are fear and excuses. I feel very strongly about this. We can only succeed if we are able to successfully rid ourselves of our fear and the action that it holds back. Once that’s done, you will already feel lighter – and be prepared to take the risks that success requires. Read the rest of this entry »