First Step Marketing

This is a popular way to get into business and can be highly successful, as it shortcuts much of the difficult start-up process. Businesses are sold by word of mouth, and advertised in local newspapers and specialist publications. Shop sales are also handled by business transfer agents. Read the rest of this entry »

In franchising, you copy someone else’s business, with their full approval and support, under a licence agreement called a franchise. In this the franchise-giver (the franchisor) allows you to use their trade name, provides training and back-up, and gives their expertise with all its benefits. In exchange, you as the franchisee have to pay the franchisor an initial fee, then ongoing royalties. The major advantage of this method is that you get into business more quickly and possibly with less risk. Read the rest of this entry »

The Employment Protection Act is a much maligned piece of legislation. However, its complications can make life difficult for the small businessman if he does not understand the rules. Read the rest of this entry »

How do you keep track of who is in your downline? All networkers, when they join a network, are given a personalised number. This number identifies them as belonging to a particular network. You may ask: ‘But how can I keep track of all the people in my downline?’ The answer is that you don’t need to. In network marketing each individual works three levels deep. You are directly responsible for the distributors you recruit (level one), the people they recruit (level two) and the people they, in turn, recruit (level three). That’s not too much to manage. Read the rest of this entry »