<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://marketing.postedpost.com/wp-content/feedxsl/feeder.xsl"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>First Step Marketing</title>
	<atom:link href="http://marketing.postedpost.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketing.postedpost.com</link>
	<description>Marketing Your Business is Easy, Get Start at First Step Marketing</description>
	<lastBuildDate>Fri, 12 Feb 2010 16:13:48 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Equipping Your Workplace, Home Office</title>
		<link>http://marketing.postedpost.com/2010/02/12/equipping-your-workplace-home-office/</link>
		<comments>http://marketing.postedpost.com/2010/02/12/equipping-your-workplace-home-office/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 16:13:48 +0000</pubDate>
		<dc:creator>arlene</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[financial]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=261</guid>
		<description><![CDATA[For many people, the selection of equipment for their new business is both challenging and exciting. There is a real sense of progress being made and dreams becoming a reality. However, it is important not to become so focused on this aspect of starting your business that you neglect other, more important, aspects, such as [...]]]></description>
			<content:encoded><![CDATA[<p>For many people, the selection of <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> for their new <a href="http://marketing.postedpost.com/tag/business/">business</a> is both challenging and exciting. There is a real sense of progress being made and dreams becoming a reality. However, it is important not to become so focused on this aspect of starting your <a href="http://marketing.postedpost.com/tag/business/">business</a> that you neglect other, more important, aspects, such as starting to make <a href="http://marketing.postedpost.com/category/sales/">sales</a>. There is unfortunately a natural tendency to become engrossed in the selection, installation, and commissioning of new <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> — it is fun, under your control, and, as you are the customer, the sellers treat you well. It is easy to put off starting to trade because you tell yourself that you are not quite ready yet.<span id="more-261"></span></p>
<p>Another factor to remember is that it is very important to keep your setting-up costs to a minimum. A characteristic of successful entrepreneurs is that they <a href="http://marketing.postedpost.com/tag/usually/">usually</a> manage to equip their new <a href="http://marketing.postedpost.com/tag/business/">businesses</a> on a shoestring and actually take pride in how little they have spent to achieve their overall objectives. This whole aspect of being careful with your funds cannot be overemphasized. It is not smart to spend your hard-earned, <a href="http://marketing.postedpost.com/category/tax/">tax</a>-paid <a href="http://marketing.postedpost.com/tag/money/">money</a> (or expensive borrowed <a href="http://marketing.postedpost.com/tag/money/">money</a>) unnecessarily, even more so before your venture has actually started to make a profit.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>There are a number of key factors to bear in mind when selecting <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>:</p>
<ul>
<li>Alternatives</li>
<li>Features</li>
</ul>
<ul>
<li><a href="http://marketing.postedpost.com/category/financial/">Financial</a> considerations</li>
<li><a href="http://marketing.postedpost.com/tag/warranty/">Warranty</a> and back-up</li>
<li>Used <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>.</li>
</ul>
<h3><strong>ALTERNATIVES TO CONSIDER</strong></h3>
<p>The first thing to think about is whether you are able to get by without the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>. Are there alternative ways of working that make the purchase of the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> unnecessary? Would it be cost-effective to pay someone else to do a portion of the work requiring specialist machinery? Maybe you can decide to put off purchasing the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> for a while. This will help your cash flow and also establish whether or not you really need the item. If you conclude that you really must have a particular item, then see what rival products there are.</p>
<p><a href="http://marketing.postedpost.com/tag/business/">Business</a> publications often carry out tests on <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> where several rival <a href="http://marketing.postedpost.com/tag/models/">models</a> are put through their paces. These articles are <a href="http://marketing.postedpost.com/tag/usually/">usually</a> illuminating. They not onlycompare the <a href="http://marketing.postedpost.com/tag/models/">models</a> themselves, but also highlight aspects of the <a href="http://marketing.postedpost.com/tag/models/">models</a> that may not be evident from the manufacturers&#8217;brochures.</p>
<h3><strong>FEATURES</strong></h3>
<p>When choosing <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>, such as a computer, cash register, or piece of machinery, there is <a href="http://marketing.postedpost.com/tag/usually/">usually</a> a wide variety of <a href="http://marketing.postedpost.com/tag/models/">models</a> available, ranging from the basic to the fully featured topof-the-range model. You need to be clear about which features you think are essential, and which are merely desirable for your own purposes. The only unknowns will be if you think the <a href="http://marketing.postedpost.com/tag/business/">business</a> may grow or alter and these requirements might therefore change. As with any big decision, it is best to think about it for at least a few days before committing yourself. Some items can be upgraded — ask the supplier if this is possible, and at what cost.</p>
<h3><strong><a href="http://marketing.postedpost.com/category/financial/">FINANCIAL</a> CONSIDERATIONS</strong></h3>
<p>The real price of any <a href="http://marketing.postedpost.com/tag/piece-of-equipment/"><big>piece of equipment</big></a> is not simply the purchase price, but must also take into account the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>&#8217;s depreciation and running costs. For simplicity, even if you disregard the depreciation, you ought to consider the running costs, as these can vary enormously between rival products.</p>
<p>A big question is always whether to buy <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> outright or to rent or lease it. Since renting or leasing involves borrowing <a href="http://marketing.postedpost.com/tag/money/">money</a> and paying interest on that borrowed <a href="http://marketing.postedpost.com/tag/money/">money</a> (whatever the deal is called), it is <a href="http://marketing.postedpost.com/tag/usually/">usually</a> best avoided. The exceptions are: if you are offered a genuinely interest-free deal; if you must have a <a href="http://marketing.postedpost.com/tag/piece-of-equipment/"><big>piece of equipment</big></a> but do not have the cash upfront; or if you are fairly sure you will have to change the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> within a couple of years. For this last option, be sure that you are offered a rental or lease arrangement that allows you to change the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> without penalty</p>
<h3><strong><a href="http://marketing.postedpost.com/tag/warranty/">WARRANTY</a> AND SUPPORT</strong></h3>
<p>All <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> breaks down at some time, and it <a href="http://marketing.postedpost.com/tag/usually/">usually</a> seems to occur at the most critical moment. So you need to know what is covered by the <a href="http://marketing.postedpost.com/tag/warranty/">warranty</a>, for how long a period of time, how prompt the service back-up will be, and the cost. Although greater bargains may be had purchasing some <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> by mail order or over the Internet, it is when something breaks down that you may be relieved you bought it locally and can get it repaired or replaced relatively easily and without delay.</p>
<h3><strong>USED <a href="http://marketing.postedpost.com/tag/equipment/">EQUIPMENT</a></strong></h3>
<p>Generally, second-hand <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> has very little resale value, which is precisely why the smart entrepreneur should be able to pick up some bargains. In particular, office furniture — such as desks, chairs, and filing cabinets — can be bought from suitable auctions for a fraction of their value when new. Slightly scratched filing cabinets can be resprayed if necessary If you are buying second-hand furniture, you need to weigh the savings you make against the image you want to project in your office — if a stylish or co-ordinated appearance is important, or you expect to receive a lot of visitors, it might be wiser to buy new furniture.</p>
<p>Computers and <a href="http://marketing.postedpost.com/tag/business/">business</a> machinery can be purchased, with a limited <a href="http://marketing.postedpost.com/tag/warranty/">warranty</a>, from companies that specialize in selling these goods second-hand. They <a href="http://marketing.postedpost.com/category/advertising/">advertise</a> in appropriate <a href="http://marketing.postedpost.com/tag/business/">business</a> publications. Unless you really need . the latest state-of-the-art machine, you can obtain good value here — although do check that the model you are buying is still supported in terms of service and parts, and that it comes with full instructions. One phone call or e-mail to the manufacturer should give you the answer.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2010/02/12/equipping-your-workplace-home-office/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>261</dc:id>	</item>
		<item>
		<title>Business Trading Licences</title>
		<link>http://marketing.postedpost.com/2010/01/18/business-trading-licences/</link>
		<comments>http://marketing.postedpost.com/2010/01/18/business-trading-licences/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 10:24:41 +0000</pubDate>
		<dc:creator>arlene</dc:creator>
				<category><![CDATA[Corporation Law]]></category>
		<category><![CDATA[Home Based Business]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=258</guid>
		<description><![CDATA[Most businesses require a trading licence (these are covered by the Licences Act). There are three types of licence — National Licences, Trading Licences and Occupational Licences.
There are also local variations, usually depending on municipal requirements, so you should check first with the Receiver of Revenue, and then with the zoning department of your local [...]]]></description>
			<content:encoded><![CDATA[<p>Most businesses require a trading <a href="http://marketing.postedpost.com/tag/licence/">licence</a> (these are covered by the <a href="http://marketing.postedpost.com/tag/licence/">Licences</a> Act). There are three types of <a href="http://marketing.postedpost.com/tag/licence/">licence</a> — National <a href="http://marketing.postedpost.com/tag/licence/">Licences</a>, Trading <a href="http://marketing.postedpost.com/tag/licence/">Licences</a> and Occupational <a href="http://marketing.postedpost.com/tag/licence/">Licences</a>.</p>
<p>There are also <a href="http://marketing.postedpost.com/tag/local/">local</a> variations, <a href="http://marketing.postedpost.com/tag/usually/">usually</a> depending on municipal requirements, so you should check first with the Receiver of Revenue, and then with the zoning <a href="http://marketing.postedpost.com/tag/department/">department</a> of your <a href="http://marketing.postedpost.com/tag/local/">local</a> municipality.<span id="more-258"></span></p>
<p><a href="http://marketing.postedpost.com/tag/local/">Local</a> bye-<a href="http://marketing.postedpost.com/category/corporation-law/">laws</a> regulating the running of small businesses from the owner&#8217;s home are <a href="http://marketing.postedpost.com/tag/usually/">usually</a> laid down to protect the rights of other residents of the same area, with regard to noise, pollution, traffic, etc. They are <a href="http://marketing.postedpost.com/tag/usually/">usually</a> quite fairly based on the needs of the majority — in other words, your neighbours.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>Nevertheless, some of the regulations and requirements have a tendency to be nit-picky, and occasionally people unwisely &#8216;overlook&#8217; the necessity to apply for a <a href="http://marketing.postedpost.com/tag/licence/">licence</a>. This is not a good idea, since you will inevitably run into problems if you are operating in infringement of a <a href="http://marketing.postedpost.com/tag/local/">local</a> bye-<a href="http://marketing.postedpost.com/category/corporation-law/">law</a>, and your municipality could be forced to take a stern line over something they might have been sympathetic about, if you had approached them in the first place.</p>
<p>Most municipalities, worried about high unemployment figures in their areas, are aware of the need to encourage small business development, and some are attempting to &#8216;deregulate&#8217; in those areas where unnecessary rules apply.</p>
<p>Earlier this year, the City Engineer&#8217;s <a href="http://marketing.postedpost.com/tag/department/">department</a> of Council produced a report on home industries in its municipal area, pointing out the benefits of small business to the community in general, as well as the need for the authorities to take a more sympathetic line on licensing in the &#8216;informal sector&#8217;.</p>
<p>As a result of the report, certain recommendations were made which, if accepted, should make life easier for the <a href="http://marketing.postedpost.com/category/home-based-business/">home business</a> operator — and, hopefully, halt his or her urge to go into hiding. Hopefully, also, the general mood of encouragement for small, informal businesses will lead other municipalities around the country to follow suit.</p>
<p>To apply for your <a href="http://marketing.postedpost.com/tag/licence/">licence</a> (for which a nominal fee is <a href="http://marketing.postedpost.com/tag/usually/">usually</a> levied), you should approach the zoning <a href="http://marketing.postedpost.com/tag/department/">department</a> of your <a href="http://marketing.postedpost.com/tag/local/">local</a> municipality, or the City Engineer&#8217;s <a href="http://marketing.postedpost.com/tag/department/">department</a> for more information.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2010/01/18/business-trading-licences/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<dc:id>258</dc:id>	</item>
		<item>
		<title>Protecting your Creative Business ideas</title>
		<link>http://marketing.postedpost.com/2010/01/18/protecting-your-creative-business-ideas/</link>
		<comments>http://marketing.postedpost.com/2010/01/18/protecting-your-creative-business-ideas/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:30:44 +0000</pubDate>
		<dc:creator>arlene</dc:creator>
				<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Tax]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=255</guid>
		<description><![CDATA[There are several ways in which you may need to protect your interests by ensuring the exclusivity of your product.

PATENTS
In some instances, where you&#8217;ve invented a unique gadget or perhaps a tool, you should consider patenting your product. A patent would protect you from unfair and/or unlawful competition.
A patent can be granted for any new [...]]]></description>
			<content:encoded><![CDATA[<p>There are several ways in which you may need to protect your interests by ensuring the exclusivity of your <a href="http://marketing.postedpost.com/tag/product/">product</a>.</p>
<p align="center">
<h3><a href="http://marketing.postedpost.com/tag/patent/">PATENTS</a></h3>
<p>In some instances, where you&#8217;ve invented a unique gadget or perhaps a tool, you should consider <a href="http://marketing.postedpost.com/tag/patent/">patenting</a> your <a href="http://marketing.postedpost.com/tag/product/">product</a>. A <a href="http://marketing.postedpost.com/tag/patent/">patent</a> would protect you from unfair and/or unlawful competition.<span id="more-255"></span></p>
<p>A <a href="http://marketing.postedpost.com/tag/patent/">patent</a> can be granted for any new invention, but it must be a tangible <a href="http://marketing.postedpost.com/tag/product/">product</a> and not something abstract like a concept, formula, theory or, strangely enough, even a computer program. Generally, <a href="http://marketing.postedpost.com/tag/patent/">patents</a> are used to protect specific <a href="http://marketing.postedpost.com/tag/product/">products</a> or manufacturing processess used in the industrial or agricultural fields.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>A <a href="http://marketing.postedpost.com/tag/patent/">patent</a> gives the holder the sole right to produce and market the invention or <a href="http://marketing.postedpost.com/tag/product/">product</a> and, therefore, receive all the profits from its sale. The scope of the invention is defined in the <a href="http://marketing.postedpost.com/tag/patent/">patent</a> specification in your <a href="http://marketing.postedpost.com/tag/application/">application</a> which needs to be drawn up by a <a href="http://marketing.postedpost.com/tag/patent/">patent</a> agent, usually a lawyer specialising in this field.</p>
<p>Once granted, a <a href="http://marketing.postedpost.com/tag/patent/">patent</a> lasts for 20 years provided that the renewal fees, which come into force after its third year, are paid regularly.</p>
<p>To obtain a <a href="http://marketing.postedpost.com/tag/patent/">patent</a>, you should <a href="http://marketing.postedpost.com/tag/consult-your-attorney/"><big>consult your attorney</big></a>, who will instruct specialists with the additional technical training and qualifications to draw up <a href="http://marketing.postedpost.com/tag/patent/">patent</a> <a href="http://marketing.postedpost.com/tag/application/">applications</a>.</p>
<p>The <a href="http://marketing.postedpost.com/tag/application/">application</a> consists of several forms and a detailed set of drawings which have to be submitted to the <a href="http://marketing.postedpost.com/tag/patent/">Patent</a> <a href="http://marketing.postedpost.com/tag/office-in-pretoria/"><big>Office in Pretoria</big></a>. The cost of submitting an <a href="http://marketing.postedpost.com/tag/application/">application</a> is in the region of R1 000 depending on the complexity of the drawings and the process generally takes some time to complete, so consider very carefully the relative need for it before launching yourself into an <a href="http://marketing.postedpost.com/tag/application/">application</a>.</p>
<p><a href="http://marketing.postedpost.com/tag/patent/">Patent</a> costs, or a proportion of them, are <a href="http://marketing.postedpost.com/category/tax/">tax</a> deductible, so if you do <a href="http://marketing.postedpost.com/tag/patent/">patent</a> your <a href="http://marketing.postedpost.com/tag/product/">product</a>, remember to include the costs on your income <a href="http://marketing.postedpost.com/category/tax/">tax</a> returns.</p>
<h3>TRADEMARKS</h3>
<p>You may decide to use a trademark — displayed on your <a href="http://marketing.postedpost.com/tag/product/">product</a> or used in your trade — to distinguish your <a href="http://marketing.postedpost.com/tag/product/">products</a> from those of a competitor.</p>
<p>If so, it must be registered under the terms of the Trade Marks Act, with the Trade Marks <a href="http://marketing.postedpost.com/tag/office-in-pretoria/"><big>Office in Pretoria</big></a>. Once registered, only you will be entitled to use it. Approximate costs are R250 initially, and if you wish to continue using the trademark, it must be renewed after 10 years.</p>
<p align="center">
<h3><a href="http://marketing.postedpost.com/category/intellectual-property/">COPYRIGHT</a></h3>
<p>If your business deals in the written word, works of art, films, videos or recorded works, you may be interested in the need for retaining <a href="http://marketing.postedpost.com/category/intellectual-property/">copyright</a>, which prohibits the copying of any material covered by <a href="http://marketing.postedpost.com/category/intellectual-property/">copyright</a>.</p>
<p>This is, of course, a fairly difficult area to define, but definitions are provided by the <a href="http://marketing.postedpost.com/category/intellectual-property/">Copyright</a> Act.</p>
<p>For more information on <a href="http://marketing.postedpost.com/tag/patent/">patents</a>, trademarks and <a href="http://marketing.postedpost.com/category/intellectual-property/">copyrights</a>, you should <a href="http://marketing.postedpost.com/tag/consult-your-attorney/"><big>consult your attorney</big></a> who will advise you if you need to apply for any of these protections, and how to go about it.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2010/01/18/protecting-your-creative-business-ideas/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>255</dc:id>	</item>
		<item>
		<title>Business Agents, how is your one?</title>
		<link>http://marketing.postedpost.com/2010/01/18/business-agents-how-is-your-one/</link>
		<comments>http://marketing.postedpost.com/2010/01/18/business-agents-how-is-your-one/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 08:11:17 +0000</pubDate>
		<dc:creator>arlene</dc:creator>
				<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Tax]]></category>
		<category><![CDATA[financial]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/2010/01/18/business-agents-how-is-your-one/</guid>
		<description><![CDATA[A growing number of women in particular are building highly successful &#8216;businesses&#8217; through the selling opportunities offered by companies who market their products by the direct selling method. We&#8217;re all familiar with plastic kitchenware, underwear, household linens and make-up being marketed very successfully on the home party or home demonstration system.
Women, in fact, tend to [...]]]></description>
			<content:encoded><![CDATA[<p>A growing number of <a href="http://marketing.postedpost.com/tag/women/">women</a> in particular are building highly successful &#8216;businesses&#8217; through the <a href="http://marketing.postedpost.com/tag/selling/">selling</a> opportunities offered by <a href="http://marketing.postedpost.com/tag/companies/">companies</a> who market their products by the <a href="http://marketing.postedpost.com/tag/direct-selling-method/"><big>direct selling method</big></a>. We&#8217;re all familiar with plastic kitchenware, underwear, household linens and make-up being marketed very successfully on the <a href="http://marketing.postedpost.com/tag/home/">home</a> party or <a href="http://marketing.postedpost.com/tag/home/">home</a> demonstration system.<span id="more-252"></span></p>
<p><a href="http://marketing.postedpost.com/tag/women/">Women</a>, in fact, tend to make natural salespeople, with a warmer, more sincere approach than many men. Certainly with those products that are <a href="http://marketing.postedpost.com/tag/home/">home</a>-orientated, <a href="http://marketing.postedpost.com/tag/women/">women</a> can often discuss the product and its advantages with more credibility than men.</p>
<p>The better-known, larger <a href="http://marketing.postedpost.com/tag/companies/">companies</a> that use the <a href="http://marketing.postedpost.com/tag/direct-selling-method/"><big>direct selling method</big></a> are well aware of the persuasive power that <a href="http://marketing.postedpost.com/tag/women/">women</a> can bring to the market place and they provide their recruits with extensive training, support and motivational programmes so as to help achieve the best results.</p>
<p>Many of those <a href="http://marketing.postedpost.com/tag/women/">women</a> who have chosen <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct selling</strong></a> as the basis on which to form their <a href="http://marketing.postedpost.com/tag/own/">own</a> successful <a href="http://marketing.postedpost.com/category/home-based-business/">home businesses</a>, love the opportunities it offers — deciding on your <a href="http://marketing.postedpost.com/tag/own/">own</a> hours, meeting new friends travelling overseas (by winning trips on motivational programmes). You can set your <a href="http://marketing.postedpost.com/tag/own/">own</a> promotional goals and, so it&#8217;s often claimed, virtually write your <a href="http://marketing.postedpost.com/tag/own/">own</a> <a href="http://marketing.postedpost.com/tag/income/">income</a> ticket.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>As with <a href="http://marketing.postedpost.com/tag/anything/">anything</a> worthwhile, however, to get something out of <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct selling</strong></a> you&#8217;ve got to put plenty in, and you&#8217;ll need the following attributes if you&#8217;re to be successful:</p>
<p>Enthusiasm. Stacks of it — though one of the advantages of this kind of business is the enthusiasm-generating meetings and seminars that are held regularly as part of the <a href="http://marketing.postedpost.com/"><strong>marketing</strong></a> programmes.</p>
<p>Organisational abilities. You&#8217;ll have plenty of organising to do: the parties or demonstrations, deliveries of the goods, and a fair amount of paperwork as well.</p>
<p>Strong <em>self-motivation. </em>On the whole, it&#8217;s a pretty competitive business. You&#8217;re encouraged to set yourself goals and targets, and to plan the growth of your <a href="http://marketing.postedpost.com/tag/own/">own</a> agency. But at the end of the day, it&#8217;s up to you to decide what you want and to go all out to get it.</p>
<p>Your family will, in addition, have to deal with your working in the evenings. Some of the time, of course, you can arrange to do your demonstrations <a href="http://marketing.postedpost.com/tag/during/">during</a> the day. But essentially <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct selling</strong></a> — especially on the &#8216;party plan&#8217; — takes place in the evenings or over weekends when your clients can get agroup together.</p>
<p>Twenty years ago, when I lived in a &#8217;satellite town&#8217; in England, I started <a href="http://marketing.postedpost.com/tag/selling/">selling</a> plastic kitchenware at afternoon tea parties for housewives — and limped along not too successfully for a couple of months. Then I realised that the <a href="http://marketing.postedpost.com/tag/women/">women</a> who had money to spend were sitting in the <a href="http://marketing.postedpost.com/tag/factories-and-offices/"><big>factories and offices</big></a> <a href="http://marketing.postedpost.com/tag/during/">during</a> the day. At lunchtime, most of them were too far away from <a href="http://marketing.postedpost.com/tag/home/">home</a> or shops to do <a href="http://marketing.postedpost.com/tag/anything/">anything</a> constructive.</p>
<p>So I approached personnel officers and the like, most of whom were happy for me to arrange demonstrations in the <a href="http://marketing.postedpost.com/tag/factories-and-offices/"><big>factories and offices</big></a> <a href="http://marketing.postedpost.com/tag/during/">during</a> lunchhours. I demonstrated every day from 12 until 2 in one factory or another for almost a year — and made a small fortune!</p>
<p>That was, of course, a unique set-up, since I had scores of ready clients sitting and longing for someone to entertain them <a href="http://marketing.postedpost.com/tag/during/">during</a> a boring lunchbreak, but it&#8217;s worth studying your area to look for new outlets or ways of fitting <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct selling</strong></a> into a timetable better suited to you and your family.</p>
<p>Not all <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct selling</strong></a> <a href="http://marketing.postedpost.com/tag/companies/">companies</a>, unfortunately, are reputable so you should approach the idea with some caution. Before committing yourself to <a href="http://marketing.postedpost.com/tag/anything/">anything</a>:</p>
<p>Get advice. Speak to people who are already in this kind of business. Ask them to give you real facts and figures.</p>
<p>Don&#8217;t sign any form of contract until you have checked it thoroughly and are positive you understand it — especially those clauses that refer to any <a href="http://marketing.postedpost.com/category/financial/">financial</a> commitment by you. If you don&#8217;t understand, then have someone explain it to you — your attorney or bank manager, for instance.</p>
<p>Find out if the company you are considering is a member of the <a href="http://marketing.postedpost.com/tag/direct-selling-association/"><big>Direct Selling Association</big></a>. They have a <a href="http://marketing.postedpost.com/tag/code-of-ethics/"><big>code of ethics</big></a> and standards to which their members must adhere, and this will at least give you guidance as to their credentials.</p>
<p>Start small. Most <a href="http://marketing.postedpost.com/tag/companies/">companies</a> expect you to contribute to a starter kit, or to a set of samples. That&#8217;s fine if they&#8217;re talking about a manageable sum, or will allow you to lease the kit at a nominal amount for a certain period — until you&#8217;ve made up your mind that this is what you really want to do.</p>
<p>But watch out for <a href="http://marketing.postedpost.com/tag/companies/">companies</a> that want you to purchase samples immediately for a large sum of money, particularly if they encourage you to take a loan or even to sign an agreement committing all your <a href="http://marketing.postedpost.com/tag/income/">income</a> to its repayment before you can earn <a href="http://marketing.postedpost.com/tag/anything/">anything</a> yourself.</p>
<p>Avoid too, those <a href="http://marketing.postedpost.com/tag/companies/">companies</a> which insist on your joining their training scheme, and expect you to pay large sums for it. The <a href="http://marketing.postedpost.com/tag/direct-selling-association/"><big>Direct Selling Association</big></a> actually legislates against this in their <a href="http://marketing.postedpost.com/tag/code-of-ethics/"><big>code of ethics</big></a>, and members of their organisation are expected to give any initial training in product-<a href="http://marketing.postedpost.com/tag/selling/">selling</a> free of charge to new agents.</p>
<p>Be <em>determined. </em>Don&#8217;t approach this kind of job unless you really mean to work hard at it and are confident of your ability. If you&#8217;re looking for something that you can do a couple of times a week, when you feel like it, you probably won&#8217;t make much of an <a href="http://marketing.postedpost.com/tag/income/">income</a> at it. And frankly, you&#8217;re not the kind of person <a href="http://marketing.postedpost.com/tag/direct-selling/"><strong>direct-selling</strong></a> <a href="http://marketing.postedpost.com/tag/companies/">companies</a> are looking for.</p>
<p>One more word about that paperwork. You&#8217;ll be responsible for your <a href="http://marketing.postedpost.com/tag/own/">own</a> <a href="http://marketing.postedpost.com/category/tax/">tax</a> payments, so it&#8217;s important that you keep a special file containing details of your <a href="http://marketing.postedpost.com/tag/income/">income</a> and outgoings — car running expenses, postage, stationery, etc.</p>
<p>There are several expenses that you can claim for since you will be working from <a href="http://marketing.postedpost.com/tag/home/">home</a>. This is an area where you will find a good <a href="http://marketing.postedpost.com/category/tax/">tax</a> consultant worth his weight in gold, especially if you&#8217;re married and your husband is responsible for your <a href="http://marketing.postedpost.com/tag/income/">income</a> <a href="http://marketing.postedpost.com/category/tax/">tax</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2010/01/18/business-agents-how-is-your-one/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>252</dc:id>	</item>
		<item>
		<title>Buying an Existing Business</title>
		<link>http://marketing.postedpost.com/2009/11/29/buying-an-existing-business/</link>
		<comments>http://marketing.postedpost.com/2009/11/29/buying-an-existing-business/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 09:54:46 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Tax]]></category>
		<category><![CDATA[VAT]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=250</guid>
		<description><![CDATA[This is a popular way to get into business and can be highly successful, as it shortcuts much of the difficult start-up process. Businesses are sold by word of mouth, and advertised in local newspapers and specialist publications. Shop sales are also handled by business transfer agents.
To buy a viable existing business you need to [...]]]></description>
			<content:encoded><![CDATA[<p>This is a popular way to get into <a href="http://marketing.postedpost.com/tag/business/">business</a> and can be highly successful, as it shortcuts much of the difficult start-up process. <a href="http://marketing.postedpost.com/tag/business/">Businesses</a> are sold by word of mouth, and advertised in local newspapers and specialist publications. Shop <a href="http://marketing.postedpost.com/category/sales/">sales</a> are also handled by <a href="http://marketing.postedpost.com/tag/business/">business</a> transfer agents.<span id="more-250"></span></p>
<p>To buy a viable existing <a href="http://marketing.postedpost.com/tag/business/">business</a> you need to do your homework thoroughly and to maintain an open, yet cynical mind. Why cynical? Because one must examine why a good small <a href="http://marketing.postedpost.com/tag/business/">business</a> is being sold. If the <a href="http://marketing.postedpost.com/tag/business/">business</a> is doing even reasonably well, it is more likely to be taken over by a close friend or a member of the proprietor&#8217;s family, or the proprietor could employ a manager. That is not to say that good or potentially good <a href="http://marketing.postedpost.com/tag/business/">businesses</a> do not come on to the market, but you need be fully aware of what you are taking on and why it is being sold.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>First, ensure you are well informed about the trade and the type of <a href="http://marketing.postedpost.com/tag/business/">business</a> you are contemplating taking over. Contact your local <a href="http://marketing.postedpost.com/tag/business/">business</a> development unit for their advice and ask if they can put you in touch with a similar <a href="http://marketing.postedpost.com/tag/business/">business</a> far enough away not to be in direct competition. If you are still interested, then the next step is to value the <a href="http://marketing.postedpost.com/tag/business/">business</a> for sale.</p>
<h3>DOING YOUR RESEARCH</h3>
<p>Obtain good advice from an accountant, who should go through the last few years&#8217; accounts of the <a href="http://marketing.postedpost.com/tag/business/">business</a> and explain to you all the salient features. Be sure you also understand any <a href="http://marketing.postedpost.com/category/tax/">tax</a> and <a href="http://marketing.postedpost.com/category/vat/">VAT</a> implications of the purchase.</p>
<p>By buying an existing <a href="http://marketing.postedpost.com/tag/business/">business</a> you have access to their real trading figures, so you can make better cash flow and profit predictions than if you were starting from scratch. But trading conditions vary constantly and you must still do thorough market research to ensure that market conditions are not likely to vary adversely for the foreseeable future. If there are any existing staff, look carefully at their terms, conditions, and rates of pay as you will have to observe these. If you plan to reduce the number of staff, you could be liable for redundancy payments.</p>
<p>Enquire fully into the situation regarding the premises. Are the premises owned by the <a href="http://marketing.postedpost.com/tag/business/">business</a> or rented? If rented, then check the lease carefully. It is essential for a structural survey to be done and to find out if you would be responsible for the repairs and insurance of the building. The surveyor can also comment on the lease prior to you consulting your solicitor.</p>
<p>If the <a href="http://marketing.postedpost.com/tag/business/">business</a> you are buying is a limited company, you will need to obtain excellent <a href="http://marketing.postedpost.com/category/legal/">legal</a> advice, because when you take on a company (usually by the purchase of a majority of its shares) you take on not only the assets, but also all of its liabilities, which might be substantial. Ideally, and wherever possible, you should aim to acquire the assets rather than the company itself.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/11/29/buying-an-existing-business/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>250</dc:id>	</item>
		<item>
		<title>Copy someone else&#8217;s business: Taking on a Franchise</title>
		<link>http://marketing.postedpost.com/2009/11/29/copy-someone-else-s-business-taking-on-a-franchise/</link>
		<comments>http://marketing.postedpost.com/2009/11/29/copy-someone-else-s-business-taking-on-a-franchise/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 09:47:27 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[VAT]]></category>
		<category><![CDATA[financial]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=248</guid>
		<description><![CDATA[In franchising, you copy someone else&#8217;s business, with their full approval and support, under a licence agreement called a franchise. In this the franchise-giver (the franchisor) allows you to use their trade name, provides training and back-up, and gives their expertise with all its benefits. In exchange, you as the franchisee have to pay the [...]]]></description>
			<content:encoded><![CDATA[<p>In <a href="http://marketing.postedpost.com/category/franchising/">franchising</a>, you copy someone else&#8217;s <a href="http://marketing.postedpost.com/tag/business/">business</a>, with their full approval and support, under a licence agreement called a <a href="http://marketing.postedpost.com/category/franchising/">franchise</a>. In this the <a href="http://marketing.postedpost.com/category/franchising/">franchise</a>-giver (the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>) allows you to use their trade name, provides training and back-up, and gives their expertise with all its benefits. In exchange, you as the <a href="http://marketing.postedpost.com/category/franchising/">franchisee</a> have to pay the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a> an initial fee, then ongoing royalties. The major advantage of this method is that you get into <a href="http://marketing.postedpost.com/tag/business/">business</a> more quickly and possibly with less risk.<span id="more-248"></span></p>
<p>The <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> you take on should be a well- proven <a href="http://marketing.postedpost.com/tag/business/">business</a> idea; unfortunately, the success of <a href="http://marketing.postedpost.com/category/franchising/">franchising</a> has attracted many unscrupulous businesspeople who are offering <a href="http://marketing.postedpost.com/category/franchising/">franchises</a> of dubious value. There is therefore a need for caution and independent professional advice. <a href="http://marketing.postedpost.com/category/franchising/">Franchising</a> was developed in the US in the 1950s, and many of the well-known <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> names are still American.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<h3>HOW DOES <a href="http://marketing.postedpost.com/category/franchising/">FRANCHISING</a> WORK?</h3>
<p>Setting up any <a href="http://marketing.postedpost.com/tag/business/">business</a> takes money but with a <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> operation it costs you more, because you are also paying for the <a href="http://marketing.postedpost.com/tag/business/">business</a> experience and proven product or service of the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>. In return they may set up the whole <a href="http://marketing.postedpost.com/tag/business/">business</a> for you, including taking care of all the <a href="http://marketing.postedpost.com/category/legal/">legal</a> work, training you and any partners and staff, and helping you to select stock and/or tools. In some cases this hand-holding is very complete, but you need to decide if the extra cost of a <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> is worthwhile.</p>
<p>The <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a> provides an operations manual, which lays down the whole format of how to run the <a href="http://marketing.postedpost.com/tag/business/">business</a>. There is also a contract, which forms the basis of the close association between yourself and the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>. Check this document very carefully, no matter how well- known the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>. Read all of it and ensure you understand it. Ask questions about any part you do not understand. Before you sign it, consult a solicitor — some contracts have hostile clauses that, should you have a problem running the <a href="http://marketing.postedpost.com/tag/business/">business</a>, are likely to work in favour of the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a> rather than you.</p>
<h3>HOW TO ASSESS A <a href="http://marketing.postedpost.com/category/franchising/">FRANCHISE</a></h3>
<p>Many <a href="http://marketing.postedpost.com/category/franchising/">franchisors</a> are members of a national association, which you can contact for information, and there are a number of <a href="http://marketing.postedpost.com/category/franchising/">franchising</a> magazines available. To meet <a href="http://marketing.postedpost.com/category/franchising/">franchisors</a>, there are various <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> exhibitions held annually. When you have found several <a href="http://marketing.postedpost.com/category/franchising/">franchises</a> that interest you, get their free information packs (also called prospectuses). Each should describe the <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> in detail. If your bank has a <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> unit, get their advice. The next step is to <a href="http://marketing.postedpost.com/tag/visit/">visit</a> the <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>&#8217;s head office.</p>
<p>If satisfied so far, ask to see a specimen contract and take it away to read carefully and show it to your solicitor. After the meeting, <a href="http://marketing.postedpost.com/tag/visit/">visit</a> at least two of their <a href="http://marketing.postedpost.com/category/franchising/">franchisees</a> (of your own choice) and get their viewpoint. Now do your own market research. You need to find out just how strong the market demand is for such products or services, what customers think of the <a href="http://marketing.postedpost.com/category/franchising/">franchise</a>, and the strength of the competition in your area.</p>
<p>A common complaint is that <a href="http://marketing.postedpost.com/category/franchising/">franchisors</a> understate the necessary capital to start the <a href="http://marketing.postedpost.com/tag/business/">business</a>. They sometimes entirely omit your living costs prior to the <a href="http://marketing.postedpost.com/tag/business/">business</a> making a profit, they may quote a low figure to purchase a second-hand van or other piece of essential equipment, and omit your own <a href="http://marketing.postedpost.com/category/legal/">legal</a> and accountancy fees. <a href="http://marketing.postedpost.com/category/vat/">VAT</a> is also often omitted: you will have to pay this and can claim it back only if you are going to be <a href="http://marketing.postedpost.com/category/vat/">VAT</a>-registered yourself.</p>
<p>Taking on a <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> does not guarantee success. Some <a href="http://marketing.postedpost.com/category/franchising/">franchises</a> fail altogether, while others do not meet projected turnover figures.</p>
<h3>QUESTIONS TO ASK A <a href="http://marketing.postedpost.com/category/franchising/">FRANCHISOR</a></h3>
<p><em>When you <a href="http://marketing.postedpost.com/tag/visit/">visit</a> a <a href="http://marketing.postedpost.com/category/franchising/">franchisor</a>; ash probing </em><em>questions — even if some are answered </em>in their <em>prospectus — and note down the answers.</em></p>
<p>When was the <a href="http://marketing.postedpost.com/tag/business/">business</a> established?</p>
<p>Are they members of the national <a href="http://marketing.postedpost.com/category/franchising/">franchise</a> association? And, if not, why? How many outlets are there in the country?</p>
<p>How many outlets have ceased trading, and why?</p>
<p>What are the credentials of the people behind the <a href="http://marketing.postedpost.com/category/franchising/">franchise</a>?</p>
<p>How good is the company&#8217;s <a href="http://marketing.postedpost.com/category/financial/">financial</a> performance?</p>
<p>What is the initial capital required? What are the addresses of <a href="http://marketing.postedpost.com/category/franchising/">franchisees</a> you can <a href="http://marketing.postedpost.com/tag/visit/">visit</a>?</p>
<p>How is the royalty calculated?</p>
<p>What do you get for your money?</p>
<p>What ongoing support do they give? Are there other charges, e.g. <a href="http://marketing.postedpost.com/category/advertising/">advertising</a>? What are the long-term prospects for the <a href="http://marketing.postedpost.com/category/franchising/">franchise</a>?</p>
<p>What is the length of the agreement and how can it be terminated?</p>
<p>Whois the competition?</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/11/29/copy-someone-else-s-business-taking-on-a-franchise/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>248</dc:id>	</item>
		<item>
		<title>Analyzing Your Home Business Base continued</title>
		<link>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base-continued/</link>
		<comments>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base-continued/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:43:08 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Corporation Law]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Legal]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=244</guid>
		<description><![CDATA[Planning permission
The first area to consider is planning permission. The planning legislation basically divides properties into those which can be used for commercial purposes, and those which are purely domestic. Planning authorities are obliged to prevent residential areas being infiltrated by offices and factories, and so legislation ensures that a house which has been used [...]]]></description>
			<content:encoded><![CDATA[<h3><strong><a href="http://marketing.postedpost.com/tag/planning-permission/"><strong>Planning permission</strong></a></strong></h3>
<p>The first <a href="http://marketing.postedpost.com/tag/area/">area</a> to consider is <strong><a href="http://marketing.postedpost.com/tag/planning-permission/"><strong>planning permission</strong></a>. </strong>The <a href="http://marketing.postedpost.com/tag/planning/">planning</a> <a href="http://marketing.postedpost.com/tag/legislation/">legislation</a> basically divides properties into those which can be <a href="http://marketing.postedpost.com/tag/used/">used</a> for <strong><a href="http://marketing.postedpost.com/tag/commercial/">commercial</a> <a href="http://marketing.postedpost.com/tag/purposes/">purposes</a>, </strong>and those which are purely <strong>domes</strong><strong>tic. </strong><a href="http://marketing.postedpost.com/tag/planning/">Planning</a> <a href="http://marketing.postedpost.com/tag/authorities/">authorities</a> are obliged to prevent <a href="http://marketing.postedpost.com/tag/residential/">residential</a> <a href="http://marketing.postedpost.com/tag/area/">areas</a> being infiltrated by offices and factories, and so <a href="http://marketing.postedpost.com/tag/legislation/">legislation</a> ensures that a <a href="http://marketing.postedpost.com/tag/house/">house</a> which has been <a href="http://marketing.postedpost.com/tag/used/">used</a> for domestic <a href="http://marketing.postedpost.com/tag/purposes/">purposes</a> cannot be <a href="http://marketing.postedpost.com/tag/used/">used</a> for <a href="http://marketing.postedpost.com/tag/commercial/">commercial</a> gain <a href="http://marketing.postedpost.com/tag/without-planning-permission/"><big>without planning permission</big></a>. In most cases such <a href="http://marketing.postedpost.com/tag/permission/">permission</a> will not be given, simply because the <a href="http://marketing.postedpost.com/tag/local/">local</a> authority&#8217;s aim is to keep <a href="http://marketing.postedpost.com/tag/area/">areas</a> of housing and <a href="http://marketing.postedpost.com/tag/business/">business</a> as separate as possible.<span id="more-244"></span></p>
<p>If you intend using your <a href="http://marketing.postedpost.com/tag/home/">home</a> for <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/purposes/">purposes</a> you could fall foul of this <a href="http://marketing.postedpost.com/tag/area/">area</a> of <a href="http://marketing.postedpost.com/tag/legislation/">legislation</a>. <a href="http://marketing.postedpost.com/tag/without-planning-permission/"><big>Without planning permission</big></a>, the <a href="http://marketing.postedpost.com/tag/authorities/">authorities</a> could <a href="http://marketing.postedpost.com/tag/obtain/">obtain</a> a court injunction restraining you from carrying out your <a href="http://marketing.postedpost.com/tag/business-from-home/"><big>business from home</big></a>. <a href="http://marketing.postedpost.com/tag/however/">However</a>, it is still possible to work from <a href="http://marketing.postedpost.com/tag/home/">home</a> without contravening the <a href="http://marketing.postedpost.com/tag/planning/">planning</a> <a href="http://marketing.postedpost.com/tag/legislation/">legislation</a>. The Government has relaxed the rules somewhat, since it is encduraging more and more people to start small <a href="http://marketing.postedpost.com/tag/business/">businesses</a>. Consequently <a href="http://marketing.postedpost.com/tag/planning-permission/"><strong>planning permission</strong></a> is not needed if your <a href="http://marketing.postedpost.com/tag/business/">business</a> will not &#8216;materially change the use&#8217; of any part of your <a href="http://marketing.postedpost.com/tag/home/">home</a>, but this definition is open to interpretation, and various <a href="http://marketing.postedpost.com/tag/local/">local</a> <a href="http://marketing.postedpost.com/tag/authorities/">authorities</a> construe it differently.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>Generally, you will not need <a href="http://marketing.postedpost.com/tag/planning-permission/"><strong>planning permission</strong></a> if you do not alter the structure of your <a href="http://marketing.postedpost.com/tag/home/">home</a>, and if the rooms you use for your <a href="http://marketing.postedpost.com/tag/business/">business</a> are still largely available for ordinary domestic functions. If you use a spare bedroom as an office but can still use it as a guest room as well you will not have &#8216;materially changed&#8217; the use of the room, so <a href="http://marketing.postedpost.com/tag/planning-permission/"><strong>planning permission</strong></a> would not be required. <a href="http://marketing.postedpost.com/tag/however/">However</a>, <a href="http://marketing.postedpost.com/tag/check/">check</a> with the <a href="http://marketing.postedpost.com/tag/local/">local</a> <a href="http://marketing.postedpost.com/tag/planning/">planning</a> authority before starting work. Each <a href="http://marketing.postedpost.com/tag/area/">area</a> of the country is different, and there may also be <a href="http://marketing.postedpost.com/tag/local/">local</a> bye-<a href="http://marketing.postedpost.com/category/corporation-law/">laws</a> applying which affect the use of your <a href="http://marketing.postedpost.com/tag/premises/">premises</a> for <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/purposes/">purposes</a>.<strong> </strong></p>
<p>If you do need <a href="http://marketing.postedpost.com/tag/planning-permission/">planning permission</a>, you will have to get a change of use certificate. These are difficult to <a href="http://marketing.postedpost.com/tag/obtain/">obtain</a> in <a href="http://marketing.postedpost.com/tag/residential/">residential</a> <a href="http://marketing.postedpost.com/tag/area/">areas</a> and you may well find it easier to abandon your ideas for a <a href="http://marketing.postedpost.com/category/home-based-business/">home-based business</a> and look for <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/premises/">premises</a>.</p>
<h3><strong><strong>Landlords</strong></strong></h3>
<p>If you rent your <a href="http://marketing.postedpost.com/tag/home/">home</a> your landlord may object to you using his building as a base for your <a href="http://marketing.postedpost.com/tag/business/">business</a>. If you don&#8217;t <a href="http://marketing.postedpost.com/tag/check/">check</a> this out, and start your <a href="http://marketing.postedpost.com/tag/business/">business</a> regardless, you may ultimately find yourself evicted for being in breach of your contract with your landlord. Council tenants must also <a href="http://marketing.postedpost.com/tag/check/">check</a> with their <a href="http://marketing.postedpost.com/tag/local/">local</a> authority that they will not break any rules by working at <a href="http://marketing.postedpost.com/tag/home/">home</a>.</p>
<h3><strong><strong><a href="http://marketing.postedpost.com/tag/property-deeds/"><strong>Property deeds</strong></a></strong></strong></h3>
<p>If you own your own <a href="http://marketing.postedpost.com/tag/home/">home</a> the <a href="http://marketing.postedpost.com/tag/deeds/">deeds</a> of the <a href="http://marketing.postedpost.com/tag/house/">house</a> may contain paragraphs relating to its possible <a href="http://marketing.postedpost.com/tag/business/">business</a> use. Often when large estates are built the developers include covenants or clauses in the <a href="http://marketing.postedpost.com/tag/deeds/">deeds</a> forbidding the use of the dwellings for any kind of <a href="http://marketing.postedpost.com/tag/business/">business</a> purpose. This is to help ensure that the <a href="http://marketing.postedpost.com/tag/area/">area</a> remains primarily <a href="http://marketing.postedpost.com/tag/residential/">residential</a>. If this is so in your case, <a href="http://marketing.postedpost.com/tag/obtain/">obtain</a> <a href="http://marketing.postedpost.com/category/legal/">legal</a> advice on whether or not to proceed.</p>
<p>You may find that running a <a href="http://marketing.postedpost.com/tag/business-from-home/"><big>business from home</big></a> against the written word of the <a href="http://marketing.postedpost.com/tag/property-deeds/">property deeds</a> is not a problem unless your neighbours complain. They might then be able to <a href="http://marketing.postedpost.com/tag/obtain/">obtain</a> an injunction against you to stop working in contravention of the <a href="http://marketing.postedpost.com/tag/property-deeds/">property deeds</a>. Few neighbours would take this step if your <a href="http://marketing.postedpost.com/tag/business/">business</a> was not troublesome or causing problems in the <a href="http://marketing.postedpost.com/tag/area/">area</a>. <a href="http://marketing.postedpost.com/tag/however/">However</a>, if you plan to operate a noisy motorcycle manufacturing plant in the garage, you could end up in trouble! Whatever you plan to do from <a href="http://marketing.postedpost.com/tag/home/">home</a> get a solicitor to <a href="http://marketing.postedpost.com/tag/check/">check</a> your <a href="http://marketing.postedpost.com/tag/property-deeds/">property deeds</a> so that you know of any risks you may be taking.</p>
<h3><strong><strong><a href="http://marketing.postedpost.com/tag/mortgage-companies/"><strong>Mortgage companies</strong></a></strong></strong></h3>
<p><strong> </strong>Virtually every <a href="http://marketing.postedpost.com/tag/mortgage/">mortgage</a> agreement contains a clause relating to the <a href="http://marketing.postedpost.com/tag/business/">business</a> use of the <a href="http://marketing.postedpost.com/tag/premises/">premises</a>. <a href="http://marketing.postedpost.com/tag/mortgage-companies/">Mortgage companies</a> will not lend you money to buy a <a href="http://marketing.postedpost.com/tag/house/">house</a> if you then use it as a base for <a href="http://marketing.postedpost.com/tag/commercial/">commercial</a> gain. They, like <a href="http://marketing.postedpost.com/tag/planning/">planning</a> <a href="http://marketing.postedpost.com/tag/authorities/">authorities</a>, clearly distinguish between <a href="http://marketing.postedpost.com/tag/residential/">residential</a> and <a href="http://marketing.postedpost.com/tag/business/">business</a> properties and argue that if you want to run a <a href="http://marketing.postedpost.com/tag/business/">business</a> from a <a href="http://marketing.postedpost.com/tag/house/">house</a> you require a <a href="http://marketing.postedpost.com/tag/commercial/">commercial</a> <a href="http://marketing.postedpost.com/tag/property/">property</a> loan and not a domestic <a href="http://marketing.postedpost.com/tag/mortgage/">mortgage</a>.</p>
<p>Fortunately, most <a href="http://marketing.postedpost.com/tag/mortgage-companies/">mortgage companies</a> are prepared to bend the rules slightly providing you can establish that you are not changing the basic use of the <a href="http://marketing.postedpost.com/tag/premises/">premises</a>. If your <a href="http://marketing.postedpost.com/tag/home/">home</a> is still to be <a href="http://marketing.postedpost.com/tag/used/">used</a> mainly for <a href="http://marketing.postedpost.com/tag/residential/">residential</a> <a href="http://marketing.postedpost.com/tag/purposes/">purposes</a>, the <a href="http://marketing.postedpost.com/tag/mortgage/">mortgage</a> company is likely to continue your <a href="http://marketing.postedpost.com/tag/mortgage/">mortgage</a> on the existing basis. <a href="http://marketing.postedpost.com/tag/however/">However</a>, if you plan to convert all of the bedrooms into a mini-factory, the company is unlikely to turn a blind eye! <a href="http://marketing.postedpost.com/tag/check/">Check</a> your <a href="http://marketing.postedpost.com/tag/mortgage/">mortgage</a> documents to find out whether or not you are going to breach any clauses of the contract. If the contract does forbid the <a href="http://marketing.postedpost.com/tag/business/">business</a> use of the <a href="http://marketing.postedpost.com/tag/premises/">premises</a> get advice from your solicitor as to how to proceed. <a href="http://marketing.postedpost.com/tag/however/">However</a>, the fact that an estimated two million people already work from their own <a href="http://marketing.postedpost.com/tag/home/">home</a>, is testimony to the flexibility that exists.</p>
<p><strong> </strong><strong><strong>Insurance</strong></strong></p>
<p>Working from <a href="http://marketing.postedpost.com/tag/home/">home</a> will almost certainly affect the type of policy which covers your <a href="http://marketing.postedpost.com/tag/house/">house</a>, and now might be a good time to inform your insurance company. Find out what sort of deal they offer, but don&#8217;t commit yourself to their policy simply because you&#8217;ve <a href="http://marketing.postedpost.com/tag/used/">used</a> them before — it pays to shop around first!</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base-continued/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	<dc:id>244</dc:id>	</item>
		<item>
		<title>Analyzing Your Home Business Base</title>
		<link>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base/</link>
		<comments>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:39:52 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Corporation Law]]></category>
		<category><![CDATA[Intellectual Property]]></category>
		<category><![CDATA[Legal]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=242</guid>
		<description><![CDATA[Your home is going to be your business base, so it is important that it should provide the facilities you need for the business you intend to start. For example, if you intend running a furniture- making business you might find difficulty operating from a twentieth-floor studio flat, although a writer could happily work in [...]]]></description>
			<content:encoded><![CDATA[<p>Your <a href="http://marketing.postedpost.com/tag/home/">home</a> is going to be your <a href="http://marketing.postedpost.com/tag/business/">business</a> base, so it is important that it should provide the facilities you need for the <a href="http://marketing.postedpost.com/tag/business-you-intend/"><big>business you intend</big></a> to start. For example, if you intend running a furniture- making <a href="http://marketing.postedpost.com/tag/business/">business</a> you might find difficulty operating from a twentieth-floor studio flat, although a writer could happily work in such an environment. You must analyse all the features of your <a href="http://marketing.postedpost.com/tag/home/">home</a> which could be an advantage and those which could hamper your work. Start by answering the following questionnaire so that you have the basic facts about your <a href="http://marketing.postedpost.com/tag/home/">home</a> in front of you.<span id="more-242"></span></p>
<ol>
<li>What type of <a href="http://marketing.postedpost.com/tag/home/">home</a> is it (House, Flat, Bungalow, Caravan, <a href="http://marketing.postedpost.com/tag/etc/">etc</a>)?</li>
<li>How many <a href="http://marketing.postedpost.com/tag/room/">rooms</a> does it have?</li>
<li>How old is it?</li>
<li>What material is it built with?</li>
<li>Is your <a href="http://marketing.postedpost.com/tag/home/">home</a> self-contained, or part of a block?</li>
<li>How many outbuildings (shed, garage, <a href="http://marketing.postedpost.com/tag/etc/">etc</a>) are there?</li>
<li>How many <a href="http://marketing.postedpost.com/tag/spare-room/"><strong>spare rooms</strong></a> are there?</li>
<li>What facilities are there (eg hot water, gas, electricity, central heating, <a href="http://marketing.postedpost.com/tag/etc/">etc</a>)?</li>
</ol>
<p>This information will enable you to check that your <a href="http://marketing.postedpost.com/tag/home/">home</a> will provide the basic requirements for your work. For example, working at <a href="http://marketing.postedpost.com/tag/home/">home</a> will almost certainly require central heating. You will not be able to work effectively in winter if your <a href="http://marketing.postedpost.com/tag/home/">home</a> is cold all day. Ideally you should be able to use a <a href="http://marketing.postedpost.com/tag/spare-room/"><strong>spare room</strong></a> for your <a href="http://marketing.postedpost.com/tag/business/">business</a> activities so that work does not intrude on <a href="http://marketing.postedpost.com/tag/home/">home</a> life. Also, a self-contained environment is better if your work is likely to be noisy. Of course, you do not necessarily have to move house in order to have the perfect workplace, but bear in mind that if your <a href="http://marketing.postedpost.com/tag/home/">home</a> is not ideal for your kind of <a href="http://marketing.postedpost.com/tag/business/">business</a> there may be problems in the future. The best arrangement would be:</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<ul>
<li>a solidly constructed building that is warm in winter</li>
<li>a <a href="http://marketing.postedpost.com/tag/spare-room/"><strong>spare room</strong></a></li>
<li>a <a href="http://marketing.postedpost.com/tag/home/">home</a> which is self-contained and not part of a block.</li>
</ul>
<p>But if you cannot achieve this ideal, do not give up. You may still be able to work from <a href="http://marketing.postedpost.com/tag/home/">home</a> in a tower block, providing it does not upset the neighbours, and assuming that you will not have to haul tons of <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> up and down the stairs! Just think carefully about your circumstances.</p>
<p>If you do not have a <a href="http://marketing.postedpost.com/tag/spare-room/"><strong>spare room</strong></a>, think of the ways around the problem. Could you convert the garage, for example, or could the garden shed be used? Is the loft large enough to be converted into a <a href="http://marketing.postedpost.com/tag/spare-room/"><strong>spare room</strong></a>? Think of all these alternatives and work out the costs of making any conversions. Discuss other possibilities with your family, such as using half of the dining <a href="http://marketing.postedpost.com/tag/room/">room</a> for your office. If your only problem is a lack of storage <a href="http://marketing.postedpost.com/tag/space/">space</a> for raw materials, why not all have a spring clean one weekend, throwing out as much rubbish as possible, and selling off any unwanted items? Perhaps you can release extra cupboard <a href="http://marketing.postedpost.com/tag/space/">space</a> which could solve your problem.</p>
<p> </p>
<h3><strong><a href="http://marketing.postedpost.com/tag/space/">Space</a> required</strong></h3>
<p> </p>
<p>To determine the <a href="http://marketing.postedpost.com/tag/amount-of-space/"><big>amount of space</big></a> you need list the <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> and furniture required in your work. The following questionnaire will help.</p>
<ol>
<li>What basic <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a> do you require (eg desk, filing cabinet, chair, table, <a href="http://marketing.postedpost.com/tag/etc/">etc</a>)?</li>
<li>Do you need any specialist <a href="http://marketing.postedpost.com/tag/equipment/">equipment</a>?</li>
<li>What services do you need (eg electricity, gas, water, <a href="http://marketing.postedpost.com/tag/etc/">etc</a>)?</li>
</ol>
<p>This questionnaire will highlight the <a href="http://marketing.postedpost.com/tag/amount-of-space/"><big>amount of space</big></a> needed. Two desks, a sink with running water and four filing cabinets will obviously need more <a href="http://marketing.postedpost.com/tag/space/">space</a> than just a table and a chair. However, a good rule of thumb is to look at your initial requirements for <a href="http://marketing.postedpost.com/tag/space/">space</a> and then double it. You will be amazed how quickly you accumulate material, so it&#8217;s better to have <a href="http://marketing.postedpost.com/tag/space/">space</a> available at the outset than to become cramped and find it difficult to work.</p>
<p>Whatever type of <a href="http://marketing.postedpost.com/tag/business-you-intend/"><big>business you intend</big></a> to start, you will almost certainly need to allow <a href="http://marketing.postedpost.com/tag/space/">space</a> for the following items:</p>
<ul>
<li>desk</li>
<li>chair</li>
<li>four-drawer filing cabinet</li>
<li>bookcase</li>
<li>large cupboard</li>
</ul>
<p> </p>
<h3><strong><a href="http://marketing.postedpost.com/category/legal/">Legal</a> considerations</strong></h3>
<p> </p>
<p>Contrary to popular belief, an Englishman&#8217;s <a href="http://marketing.postedpost.com/tag/home/">home</a> is not his castle! There is a long list of <a href="http://marketing.postedpost.com/category/corporation-law/">laws</a> and regulations which control what we can and canot do in our own <a href="http://marketing.postedpost.com/tag/home/">homes</a>. The main <a href="http://marketing.postedpost.com/category/legal/">legal</a> area to be investigated before starting up is whether or not you are legaly entitled to use your <a href="http://marketing.postedpost.com/tag/home/">home</a> for <a href="http://marketing.postedpost.com/tag/business/">business</a> purposes. There are many <a href="http://marketing.postedpost.com/category/corporation-law/">laws</a> which prevent people running profit-making enterprises in their <a href="http://marketing.postedpost.com/tag/home/">homes</a>. It is wise to check your own position before you begin, otherwise you may end up in trouble once you have started your <a href="http://marketing.postedpost.com/tag/business/">business</a>!</p>
<p>to be continued</p>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/09/03/analyzing-your-home-business-base/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	<dc:id>242</dc:id>	</item>
		<item>
		<title>Starting a home-based Business and a solid Social relationships</title>
		<link>http://marketing.postedpost.com/2009/09/03/starting-a-home-based-business-and-a-solid-social-relationships/</link>
		<comments>http://marketing.postedpost.com/2009/09/03/starting-a-home-based-business-and-a-solid-social-relationships/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 08:29:30 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=240</guid>
		<description><![CDATA[By now, you should have got the general idea that starting a home-based business is about more than coming up with a useful idea and setting off into the land of millionaires! You need to consider every aspect of your life and analyse whether or not self-employment would fit into your way of life without [...]]]></description>
			<content:encoded><![CDATA[<p>By now, you should have got the general idea that starting a <a href="http://marketing.postedpost.com/category/home-based-business/">home-based business</a> is about more than coming up with a useful idea and setting off into the land of millionaires! You need to consider every aspect of your <a href="http://marketing.postedpost.com/tag/life/">life</a> and analyse whether or not self-employment would fit into your way of <a href="http://marketing.postedpost.com/tag/life/">life</a> without causing too many <a href="http://marketing.postedpost.com/tag/problems/">problems</a>. One area which can often be forgotten concerns dealings with other people. <span id="more-240"></span>How will <a href="http://marketing.postedpost.com/tag/friends/">friends</a> react? What will <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> say? <a href="http://marketing.postedpost.com/tag/neighbours/">Neighbours</a> may react strangely to your plans; <a href="http://marketing.postedpost.com/tag/working-from-home/"><big>working from home</big></a> may reduce your <a href="http://marketing.postedpost.com/tag/social/">social</a> <a href="http://marketing.postedpost.com/tag/life/">life</a> and you may make more demands upon <a href="http://marketing.postedpost.com/tag/friends/">friends</a>. The questions will serve as a guide to the sorts of <a href="http://marketing.postedpost.com/tag/problems/">problems</a> you will need to be armed against.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<p>If you are determined to <a href="http://marketing.postedpost.com/category/startup/">start a business</a> from <a href="http://marketing.postedpost.com/tag/home/">home</a> you will want <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> who are not going to complain and who do not really mind you working from the spare room. If <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> do Complain and worry about the effect of your work on the value of their in it can make <a href="http://marketing.postedpost.com/tag/life/">life</a> a misery, and reduce your effectiveness n <a href="http://marketing.postedpost.com/tag/business/">business</a>, thus reducing profits. So it is wise to advise your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> of your plans in the first place, and seek ways of coming to a compromise over any disagreements. If your <a href="http://marketing.postedpost.com/tag/friends/">friends</a> meet your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> socially it is wise to get on good terms with <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> from the outset because any <a href="http://marketing.postedpost.com/tag/problems/">problems</a> could ripple through an entire network of <a href="http://marketing.postedpost.com/tag/friends/">friends</a>!</p>
<p>With careful planning, this situation should not arise. However, <a href="http://marketing.postedpost.com/tag/working-from-home/"><big>working from home</big></a> is a lonely occupation, and you may make demands on <a href="http://marketing.postedpost.com/tag/friends/">friends</a> for extra <a href="http://marketing.postedpost.com/tag/social/">social</a> outings, just so that you can get outside the house! Look at your circle of <a href="http://marketing.postedpost.com/tag/friends/">friends</a> and assess the likelihood of them accepting this increased <a href="http://marketing.postedpost.com/tag/social/">social</a> activity. Tell your <a href="http://marketing.postedpost.com/tag/friends/">friends</a> of this possibility, and check their reaction! Your <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/life/">life</a> will be boosted by a good <a href="http://marketing.postedpost.com/tag/social/">social</a> <a href="http://marketing.postedpost.com/tag/life/">life</a>, so it is wise to consider now the <a href="http://marketing.postedpost.com/tag/problems/">problems</a> which may arise in the future.</p>
<p><strong>The ideal candidate for a <a href="http://marketing.postedpost.com/category/home-based-business/">home-based business</a> will have:</strong></p>
<ul>
<li>understanding <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a></li>
<li>a good relationship with <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a></li>
<li>good <a href="http://marketing.postedpost.com/tag/friends/">friends</a> who can be relied upon.</li>
</ul>
<ol>
<li>How well do you get on with your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a>?</li>
<li>Have you mentioned your plans to your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a>? If so, what was their initial reaction?</li>
<li>Are your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> the sort of people who complain readily?</li>
<li>Are your <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> particularly keen on keeping property values as high as possible?</li>
<li>Do you have good <a href="http://marketing.postedpost.com/tag/friends/">friends</a>? Can they be called upon as shoulders to cry on?</li>
<li>Have you told your <a href="http://marketing.postedpost.com/tag/friends/">friends</a> of your proposed <a href="http://marketing.postedpost.com/category/home-based-business/">home- based business</a>? What was their reaction?</li>
<li>Do your <a href="http://marketing.postedpost.com/tag/friends/">friends</a> enjoy socialising, or are they stay-at- <a href="http://marketing.postedpost.com/tag/home/">home</a> people?</li>
<li>Do your <a href="http://marketing.postedpost.com/tag/friends/">friends</a> and <a href="http://marketing.postedpost.com/tag/neighbours/">neighbours</a> mix socially?</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/09/03/starting-a-home-based-business-and-a-solid-social-relationships/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	<dc:id>240</dc:id>	</item>
		<item>
		<title>Running your own Consultancy Business at Home</title>
		<link>http://marketing.postedpost.com/2009/08/19/running-your-own-consultancy-business-at-home/</link>
		<comments>http://marketing.postedpost.com/2009/08/19/running-your-own-consultancy-business-at-home/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 00:55:10 +0000</pubDate>
		<dc:creator>lekker</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Management]]></category>
		<category><![CDATA[Corporation Law]]></category>
		<category><![CDATA[Home Based Business]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[financial]]></category>

		<guid isPermaLink="false">http://marketing.postedpost.com/?p=237</guid>
		<description><![CDATA[Consultancy is a very popular way of running your own business. But consultancy in any field requires you to have a depth of knowledge and experience which your customers do not possess. It is no good setting up a home-based consultancy business if your customers know more than you! You will require a thorough knowledge [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://marketing.postedpost.com/tag/consultancy/">Consultancy</a> is a very popular way of running your own <a href="http://marketing.postedpost.com/tag/business/">business</a>. But <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> in any field <a href="http://marketing.postedpost.com/tag/requires/">requires</a> you to have a depth of knowledge and experience which your customers do not possess. It is no good setting up a home-based <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> <a href="http://marketing.postedpost.com/tag/business/">business</a> if your customers know more than you! You will require a thorough knowledge of your chosen field, so setting up a <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> <a href="http://marketing.postedpost.com/tag/service/">service</a> is best performed by people who have been employed in a particular speciality for some time. It could suit you if you are contemplating early retirement, for example.<span id="more-237"></span></p>
<h3><strong><a href="http://marketing.postedpost.com/tag/computer-consultancy/"><strong>Computer consultancy</strong></a></strong></h3>
<p><a href="http://marketing.postedpost.com/tag/computer-consultancy/"><strong>Computer consultancy</strong></a> is a rapidly expanding area of <a href="http://marketing.postedpost.com/category/home-based-business/">home-based business</a>. You should of course have wide experience of using <a href="http://marketing.postedpost.com/tag/computer/">computers</a>, and you need to own, or rent, a number of different machines if you are to satisfy the varied needs of clients. <a href="http://marketing.postedpost.com/tag/computer-consultancy/"><strong>Computer consultancy</strong></a> therefore <a href="http://marketing.postedpost.com/tag/requires/">requires</a> a fairly large investment and a fairly large room for the equipment. You can of course specialise, providing expertise in the use of just one <a href="http://marketing.postedpost.com/tag/computer/">computer</a>, one program, or the use of <a href="http://marketing.postedpost.com/tag/computer/">computers</a> in a particular industrial setting; there are, for example, <a href="http://marketing.postedpost.com/tag/computer/">computer</a> consultants who specialise in the use of <a href="http://marketing.postedpost.com/tag/computer/">computers</a> in publishing.</p>
<h3><strong><a href="http://marketing.postedpost.com/tag/design-consultancy/"><strong>Design consultancy</strong></a></strong></h3>
<p><a href="http://marketing.postedpost.com/tag/design-consultancy/"><strong>Design consultancy</strong></a> <a href="http://marketing.postedpost.com/tag/requires/">requires</a> an artistic flair, but you can specialise in virtually any field which takes your fancy. You can <a href="http://marketing.postedpost.com/tag/provide/">provide</a> assistance in <a href="http://marketing.postedpost.com/tag/design/">designing</a> anything from a new living room for home owners on an estate, to <a href="http://marketing.postedpost.com/tag/design/">designing</a> the estate itself! Whether you choose interior <a href="http://marketing.postedpost.com/tag/design/">design</a>, industrial <a href="http://marketing.postedpost.com/tag/design/">design</a>, or any other kind of <a href="http://marketing.postedpost.com/tag/design-consultancy/"><strong>design consultancy</strong></a> you will need a portfolio of work to show your potential clients.</p>
<p><a href="http://marketing.postedpost.com/"><img src="http://statics.postedpost.com/marketing.gif" border="0" alt="First Step Marketing" width="190" height="100" align="right" /></a></p>
<h3><strong><a href="http://marketing.postedpost.com/tag/employment/">Employment</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></h3>
<p><a href="http://marketing.postedpost.com/tag/employment/">Employment</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> can be virtually anything connected with the world of work. You can advise individuals on the <a href="http://marketing.postedpost.com/category/jobs/">jobs</a> they are best suited to by using sophisticated psychological testing. Or you can simply act as an agent for local <a href="http://marketing.postedpost.com/tag/business/">businesses</a>, matching their vacancies with people who are seeking <a href="http://marketing.postedpost.com/tag/employment/">employment</a>. Alternatively you can <a href="http://marketing.postedpost.com/tag/provide/">provide</a> counselling <a href="http://marketing.postedpost.com/tag/service/">services</a> for the unemployed, helping them to improve their chances of <a href="http://marketing.postedpost.com/tag/employment/">employment</a>. You could even set up a <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> on how to benefit from self-<a href="http://marketing.postedpost.com/tag/employment/">employment</a>!</p>
<h3><strong><a href="http://marketing.postedpost.com/category/business-management/">Management</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></h3>
<p>If you have managerial exerience you can <a href="http://marketing.postedpost.com/tag/offer/">offer</a> this <a href="http://marketing.postedpost.com/tag/service/">service</a> to <a href="http://marketing.postedpost.com/tag/companies/">companies</a> requiring advice or information on <a href="http://marketing.postedpost.com/category/business-management/">management</a>. Often <a href="http://marketing.postedpost.com/category/business-management/">management</a> consultants will also <a href="http://marketing.postedpost.com/tag/offer/">offer</a> <a href="http://marketing.postedpost.com/"><strong>marketing</strong></a> advice as well. Little investment is required for this sort of <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> — you are literally selling yourself.</p>
<h3><strong><a href="http://marketing.postedpost.com/tag/planning/">Planning</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></h3>
<p>Every week local authorities up and down the country discuss millions of <a href="http://marketing.postedpost.com/tag/planning/">planning</a> applications. These range from extending a lounge to building a motorway. <a href="http://marketing.postedpost.com/tag/planning/">Planning</a> consultants help the applicants present their case in such a way as to increase the likelihood of acceptance. They also <a href="http://marketing.postedpost.com/tag/provide/">provide</a> advice on changing applications if <a href="http://marketing.postedpost.com/tag/necessary/">necessary</a>. <a href="http://marketing.postedpost.com/tag/planning/">Planning</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> is a very specialised <a href="http://marketing.postedpost.com/category/home-based-business/">home-based business</a> so it is really only possible if you have, or are prepared to get, a thorough understanding of <a href="http://marketing.postedpost.com/tag/planning/">planning</a> <a href="http://marketing.postedpost.com/category/corporation-law/">law</a>.</p>
<p><strong>Other <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a> ideas</strong></p>
<ul>
<li><strong> <a href="http://marketing.postedpost.com/category/advertising/">advertising</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong>beauty <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong>entertainment <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong><a href="http://marketing.postedpost.com/category/financial/">financial</a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong> health and fitness <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong> <a href="http://marketing.postedpost.com/"><strong>marketing</strong></a> <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong>pet care <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong> public relations <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong> publishing <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
<li><strong>relocation <a href="http://marketing.postedpost.com/tag/consultancy/">consultancy</a></strong></li>
</ul>
<h3><strong><a href="http://marketing.postedpost.com/tag/business/">Business</a> <a href="http://marketing.postedpost.com/tag/service/">Services</a></strong></h3>
<p>Every <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/requires/">requires</a> extra help from outside sources from time to time. The sort of help required is easily provided by <a href="http://marketing.postedpost.com/category/home-based-business/">home- based businesses</a>. Experience and knowledge are not always vital for these <a href="http://marketing.postedpost.com/tag/service/">services</a> but obviously they help. Accurate <a href="http://marketing.postedpost.com/tag/typing/">typing</a> is usually <a href="http://marketing.postedpost.com/tag/necessary/">necessary</a>, but you can always learn that fairly quickly.</p>
<h3><strong>Book</strong><strong>-</strong><strong>keeping</strong></h3>
<p>Many small <a href="http://marketing.postedpost.com/tag/business/">businesses</a> cannot afford to employ a full-time bookkeeper so they use the <a href="http://marketing.postedpost.com/tag/service/">services</a> of freelancers. Many bookkeepers work from home providing a range of <a href="http://marketing.postedpost.com/tag/business/">businesses</a> with basic accountancy help. You may also need to have a <a href="http://marketing.postedpost.com/tag/computer/">computer</a> to <a href="http://marketing.postedpost.com/tag/provide/">provide</a> computerised books for some <a href="http://marketing.postedpost.com/tag/business/">businesses</a>.</p>
<h3><strong>Mailing <a href="http://marketing.postedpost.com/tag/service/">service</a></strong></h3>
<p>This kind of <a href="http://marketing.postedpost.com/tag/service/">service</a> covers a wide range, from simply stuffing envelopes with mailshot materials and posting them out, to compiling mailing lists. You can also act as a recipient for mail which <a href="http://marketing.postedpost.com/tag/companies/">companies</a> want sorted and organised for them — this is often <a href="http://marketing.postedpost.com/tag/necessary/">necessary</a> when they are due to receive coupons from adverts, or competition entries, for example.</p>
<h3><strong>Telephone answering <a href="http://marketing.postedpost.com/tag/service/">service</a></strong></h3>
<p>Many <a href="http://marketing.postedpost.com/tag/companies/">companies</a> will not want telephone calls to them which interrupt their daily <a href="http://marketing.postedpost.com/tag/business/">business</a>. So you can <a href="http://marketing.postedpost.com/tag/offer/">offer</a> to have your number placed on advertisements, or in <a href="http://marketing.postedpost.com/category/promotion/">promotions</a>, so that you deal with the calls. You can also <a href="http://marketing.postedpost.com/tag/offer/">offer</a> a telex <a href="http://marketing.postedpost.com/tag/service/">service</a> or a facsimile transmission and receipt <a href="http://marketing.postedpost.com/tag/service/">service</a> for <a href="http://marketing.postedpost.com/tag/companies/">companies</a> who do not have the <a href="http://marketing.postedpost.com/tag/necessary/">necessary</a> equipment for themselves. (The cheapest way to do this is to buy a good <a href="http://marketing.postedpost.com/tag/computer/">computer</a> and use the rapidly growing electronic network.)</p>
<h3><strong><a href="http://marketing.postedpost.com/tag/typing/">Typing</a> <a href="http://marketing.postedpost.com/tag/service/">service</a></strong></h3>
<p>Every now and then <a href="http://marketing.postedpost.com/tag/business/">businesses</a> and industrial concerns have more <a href="http://marketing.postedpost.com/tag/typing/">typing</a> than their full-time secretaries are able to cope with. Providing a <a href="http://marketing.postedpost.com/tag/typing/">typing</a> <a href="http://marketing.postedpost.com/tag/service/">service</a> will help <a href="http://marketing.postedpost.com/tag/companies/">companies</a> out of difficulties. An electric typewriter is <a href="http://marketing.postedpost.com/tag/necessary/">necessary</a> for this <a href="http://marketing.postedpost.com/tag/business/">business</a>, since very few firms will now accept the low standards of manual typewriters.</p>
<h3><strong>Other <a href="http://marketing.postedpost.com/tag/business/">business</a> <a href="http://marketing.postedpost.com/tag/service/">services</a></strong></h3>
<ul>
<li>collection and delivery</li>
<li><a href="http://marketing.postedpost.com/tag/computer/">computer</a> maintenance</li>
<li>driving/chauffeuring</li>
<li>filling <a href="http://marketing.postedpost.com/tag/service/">service</a></li>
<li>office <a href="http://marketing.postedpost.com/tag/planning/">planning</a> <a href="http://marketing.postedpost.com/tag/service/">services</a></li>
<li>training <a href="http://marketing.postedpost.com/tag/service/">services</a> fro employees</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://marketing.postedpost.com/2009/08/19/running-your-own-consultancy-business-at-home/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	<dc:id>237</dc:id>	</item>
	</channel>
</rss>

<!-- Dynamic Page Served (once) in 0.597 seconds -->
<!-- Cached page served by WP-Cache -->
