First Step Marketing

The following advice may be used for any occasion at which you need or want to market yourself and your business. The 15 essential elements of successful networking are: Read the rest of this entry »

Never leave home

…without your business cards! They are an indispensable marketing tool. Make them really stylish. They’re very often the first impression people will get of you, and you never get a second chance to make a good first impression. Full colour cards are not that expensive to print anymore. Shop around for a good price. Keep a supply of business cards with you all the time and hand them out often. Include a photograph or sketch of your work if you can. Read the rest of this entry »

There are two primary ways of promoting yourself and your product. (Remember, you and your product, should become synonymous. That not only do people know the products or the service but they know them as being yours.) Read the rest of this entry »

• Ask your mother or best friend what they believe is your best quality.

Convert what you love doing into a profession.

• Ask yourself what job you would most like to do if you were a member of the crew on a luxury liner for 90 days.
• Your qualities tell you a lot about yourself.
• The biggest clue is to think about what you truly love doing. Read the rest of this entry »
  

Business Background research

You will be amazed how much information is available on your chosen trade, if you only look for it. There is a mass of statistics, surveys, forecasts and so on to be found in trade journals and the like. The latter can be very useful; for instance, they report the opening of new shop premises. Visits to new businesses which are accessible to you would teach you much about the latest ideas in layout, presentation etc. Read the rest of this entry »

Warning! A business, which might seem an easy way to earn a living, is unlikely to turn out that way. It only looks easy because you do not know enough about it. Read the rest of this entry »

Copy others

A successful business in an unsaturated market may sometimes be copied. However, it must be copied well: there is a real risk that you will neglect to copy one or more important elements of the original success. Remember that successful small businesses tend to attract clones, so it is likely that other people will take advantage of the opportunity. An increase in competition drives down prices, and profits begin to fall. If this happens, the business may only exist for a short time. Read the rest of this entry »

The industries listed below are all within the scope of small business and have a good chance of exhibiting rapid growth over the next decade. The actual magnitude of this growth will depend on industry-specific factors, as well as the general economic climate. In a rapidly growing industry, competitive forces are less severe and it is easier for a small business to make good profits and expand. New opportunities will arise in these industries and they are fertile hunting grounds for business ideas. Read the rest of this entry »

The ideas listed below are useful, only if they are an integral part of a larger, carefully co-ordinated marketing effort. Some ideas may be unsuitable for some types of product or service; some may clash with certain images; and others may simply be too expensive. Remember that the poor execution of any one of the ideas will render it ineffectual at best and harmful at worst. Read the rest of this entry »

Christmas, my friend bought me a video camera. I haven’t tried to use to record anything. But my sister seemed more interested than me.

She was quite creative with my new gift. She recorded the whole stuff of my family, my mom, my dad, my tot, even my dog.

Recently, she sent me some email about her recordings. I was impressed.

Out of my expectation, she has putted several different records online.

My colleague was surprised “look at these video, the photographer must be a genius”. Later I found out, that video my colleague talked about was my sister’s idea. It was a sort record of my tot and my dog.

To be honest, that was amazing. The click rate is quite high.

I have talked to my sister about her talent on video. She agreed with me. She has been trying to work on her videos. We made a decision to get her talent turning into business. Read the rest of this entry »