First Step Marketing

When our life is supremely concentrated in the present, there is no need to worry about what has been, or be fearful about what may be. For the right response will come to us for every situation as it occurs. That is our real freedom; the ability to enjoy the choices we make in every successive moment of the present.

Very few people are able to live in the present moment of their lives. Whether in relationships or business, they allow their lives to be directed by past or future influences. Most choices are made under the rational mind that prompts, ‘bearing in mind the circumstances, this is the most appropriate decision.’ By letting go of all influences we are able to feel intuitively which direction we want to take, regardless of the circumstances.

With the focus of attention on results, the influence over process becomes weak. Systems break down and energy is then directed towards damage limitation through defence and blame. Read the rest of this entry »

The question then becomes: If my customer doesn’t know what he wants, how can I?

The answer is, you can’t!

Not unless you know more about him than he does about himself.

Not unless you know his demographics and his psychographics.

Demographics and psychographics are the two essential pillars supporting a successful marketing program.

If you know who your customer is—demographics you can then determine why he buys—psychographics.

And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »