Your Web site is here to serve your customers—not impress them. You job is to design a site and offer a shopping experience that gives consumers a quick, safe, and easy way to purchase something from your Web store.
So before you sit down with your Web consultant, and before your Web designer puts pointer to screen, be sure the 10 ways to drive customers away from your site are avoided.
Confuse Your Customers
That might be funny to you, but treating your customer with no respect will drive him away from your site for sure. And one sure-fire way to drive him away is to confuse him.
Keep your navigation simple. You’re there to sell. Customers are there to buy. Make it easy for them to find your products and buy them. If they can’t find what they want and order it in three mouse clicks, you run the risk of losing them. So, organize your site material logically from the customer’s point of view. Be sure to include clear directions for navigating the site from your home page. Remember that the home page of your Web store serves a variety of functions. It’s a map of your store, a welcome mat, and a marketing message all in one. Read the rest of this entry »
Posted by DodoLovesMe
