First Step Marketing

Make sure the results are believable

If employees have seen the results collected, know how they are compiled and have evidence that it was their customers who gave the information, they are more likely to act on it. If the information comes down from management, represents random sampling and anonymity, employees tend to discount it. Read the rest of this entry »

Creative thought does not end once a good business opportunity has been identified. For as long as the business operates, it will be faced with problems and opportunities that force creative thinking. Unfortunately, it is very easy to get into a rut and grow complacent. If this happens, good opportunities may be missed and many setbacks, which could have been avoided with some creative problem solving, could occur. Read the rest of this entry »

The art of management once prescribed that a boss or manager should rule with an iron grip. Both employer and employee knew who was in charge. And the employee went along with these terms. But more often than not, the sly employee managed to get away with things whenever he could, did only what was expected of him, and never did anything more. Read the rest of this entry »

Running a business is risky business. Advice on how to make sure your company is properly insured against every possible hazard that may arise could alone fill a book. All business owners decide to take risks at one time or another as a matter of course, but when it comes to choosing insurance, some go all out and insure their business, facilities, employees, and even themselves against the most remote risks, while others buy the minimum amount of insurance, usually for catastrophic events only. Read the rest of this entry »

To get started on your quest, first call your town clerk to see what you need to do to make your business legal on a local basis. The clerk will also be able to lead you to state offices so you know what you’ll have to do with the state government.

Here’s a rundown on some of the things you’ll have to take care of in order to start your business off on the right foot. Read the rest of this entry »

The workplace is becoming more racially diverse, thanks to affirmative action and increased educational opportunities for minorities. Unfortunately, racial tensions often manifest themselves. These can disrupt working relationships, slow down productivity, dampen motivation, alienate clients and customers, and even invite legal action.

When racism erupts, managers tend to make some common mistakes, like:

• Setting ultimatums. “Some managers simply say, ‘You two will work together or else,’ ” says Maurine Cooper, staff director for the District of Columbia government mayor, Washington, DC. “This approach only makes matters worse.” Forcing a relationship does not change people’s feelings, which are at the root of the problem. As long as they continue to harbor the hatred or mistrust or whatever it is they feel, the problem will tend to persist. Read the rest of this entry »
  

Traditional methods for building trust between managers and workers are to stress common objectives, build group spirit, and offer motivational rewards.

But this “shared fate” approach is flawed, contend Samuel Culbert and John J. McDonough, co-authors of Radical Management: Power Politics and the Pursuit of Trust .

“It is impossible to keep redefining every situation so that all employees feel they have the same goal, and it is unrealistic to expect people to continually subordinate their personal interests,” says McDonough, a professor of management at UCLA. He has found that real trust grows when employees are consistently shown that their needs are understood and respected. Read the rest of this entry »

If a company’s strategy represents its overall approach tomaximizing business success—stated in terms of achieving certain sales, profits, product delivery, and employee turnover goals—then the mission statement represents a more generalized and idealistic vision of the company’s purpose in life. If done right, a mission statement can go a long way toward energizing everyone in an organization to achieve the ideal.

Unfortunately, in the rush to develop mission statements, many companies have established statements that are somehow too general and lofty. I have seen a number of missionstatements that commit companies to being “the producer of the highest-quality (name the product) in the world” or “the top company in the (name the industry).” In my experience, the best mission statements are oriented in either of two directions: Read the rest of this entry »

Assembling a cash flow statement: chronicling the past. To help you get started in putting together your own cash flow statement, this section describes the cash flow statement of a hypothetical architectural firm, ABC Architectural Services.

The cash flow statement is for the four months just ended (For the purpose of the exercise, we assume that we’re now at April 30.)

A few notes about this company:

It employed seven people in January and received two new architectural design contracts in January for $25,000 each. These jobs should each take five months to complete and are payable as completed. Read the rest of this entry »

A key role of modern marketing is that of a management `mindset’ implemented throughout an organization rather than confined to a particular department (Payne 1995). This viewpoint regards marketing as a guiding management philosophy or ‘attitude of mind’ that puts the customer first, and it is commonly described s a ‘marketing orientation’. It is a much broader view of the role of marketing an has been envisaged in the past, and it cuts across a wide range of organizational functions. Successful adaptation of a marketing orientation requires effective management of all stakeholder groups (this means people with a particular — although not necessarily the same — interest in the activities of the company) such as staff, business partners, shareholders and suppliers, as well as customers. As Chaffey et al. note, ‘The marketing concept should lie at the heart of the organisation, and the actions of directors, managers and employees should be guided by its philosophy’ . Read the rest of this entry »