Learning to Relax at Work

July 14, 2008

Focus upon your breathing

To start, close your eyes and focus your attention upon your breathing. Listen to the soft whistling sound as the air flows in and flows out. Be sure that you are belly breathing—your belly should be moving in and out as you breathe.

After about a minute or two of concentrating on your breathing, start counting sequentially from one to ten as you inhale and saying to yourself, RELAX as you exhale. For example, on the first inhalation, say ONE and see the number one being drawn in your mind. On exhalation, say RELAX and see the word RE–LA-X-X-X . . . in your mind. Continue the counting process until you feel quiet and your mind is focused and undisturbed by intruding thoughts. Read the rest of this entry »


Living in the Moment

June 20, 2008

When our life is supremely concentrated in the present, there is no need to worry about what has been, or be fearful about what may be. For the right response will come to us for every situation as it occurs. That is our real freedom; the ability to enjoy the choices we make in every successive moment of the present.

Very few people are able to live in the present moment of their lives. Whether in relationships or business, they allow their lives to be directed by past or future influences. Most choices are made under the rational mind that prompts, ‘bearing in mind the circumstances, this is the most appropriate decision.’ By letting go of all influences we are able to feel intuitively which direction we want to take, regardless of the circumstances.

With the focus of attention on results, the influence over process becomes weak. Systems break down and energy is then directed towards damage limitation through defence and blame. Read the rest of this entry »


The Two Pillars of a Successful Marketing Strategy Part 1

April 1, 2008

The question then becomes: If my customer doesn’t know what he wants, how can I?

The answer is, you can’t!

Not unless you know more about him than he does about himself.

Not unless you know his demographics and his psychographics.

Demographics and psychographics are the two essential pillars supporting a successful marketing program.

If you know who your customer is—demographics you can then determine why he buyspsychographics.

And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »


The Two Pillars of a Successful Marketing Strategy Part 1

April 1, 2008

The question then becomes: If my customer doesn’t know what he wants, how can I?

The answer is, you can’t!

Not unless you know more about him than he does about himself.

Not unless you know his demographics and his psychographics.

Demographics and psychographics are the two essential pillars supporting a successful marketing program.

If you know who your customer is—demographicsyou can then determine why he buyspsychographics.

And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »


The Irrational Decision Maker

April 1, 2008

Try to visualize your customer.

He’s standing before you.

He’s not frowning; nor is he smiling. He is perfectly neutral. Yet, there’s something strange about him.

Coming out of his forehead, reaching up toward the ceiling, is an antenna! And at the end of the antenna is a sensor, beeping away like crazy.

And the sensor is taking in all of the sensory data around it—the colors, shapes, sounds, and smells of your store, or your office, or the restaurant where you’re meeting for lunch.

The sensor is also taking in sensory data from you: how you are standing or sitting, the color of your hair, how your hair is combed, the expression on your face— Is it tense? Are you looking directly at him or off to the side?—the crease in your slacks, the color of your shoes—Are they shined? Are they worn? Are the laces tied? Read the rest of this entry »