Does networking marketing involve selling?

March 22, 2008

Many network marketing companies steer clear of the word ‘selling‘. The reason? Some 95 per cent of the population actually dislike selling. For this reason you will often read in the classified section of the newspaper an advertisement which reads:

Representatives of these companies invite prospects to ’share opportunities’. They couch their presentation in a way which suggests the business opportunity they are offering is simply that of sharing wealth. Let’s get one thing straight: network marketing involves selling.

The fact is, whichever way you look at it, a network marketing company only succeeds if its products or services are sold regularly month after month; in other words, through repeat purchases. Read the rest of this entry »


Selling the Network Marketing Concept part 2

March 6, 2008

Step 1: The introductory meeting

Make the appointment and arrive on time; not early and not late. Try to meet both husband and wife if you meet with a married couple. Throughout the meeting talk in a relaxed and conversational way. If the meeting is in the prospect’s home, make some opening pleasantries. You might comment about an attractive painting on the wall or the lovely roses in the garden, anything to break the ice.

But this is a business meeting, so don’t labour the social side. Start your presentation properly by saying that:

  • you have joined a company and you are excited about it, and that the business offers a significant moneymaking opportunity
  • your organisation is a growing one and there is room for everyone to make money
  • you are going to present an idea for her consideration but that there will be no pressure on her to make a decision. If she decides not to participate, you will not bug her.

Read the rest of this entry »