The Two Pillars of a Successful Marketing Strategy Part 1
April 1st, 2008The question then becomes: If my customer doesn’t know what he wants, how can I?
The answer is, you can’t!
Not unless you know more about him than he does about himself.
Not unless you know his demographics and his psychographics.
Demographics and psychographics are the two essential pillars supporting a successful marketing program.
If you know who your customer is—demographics you can then determine why he buys—psychographics.
And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »
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Business Plans, Education, Home Based Business, Marketing | 
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Posted by arlene
