November 16, 2008
Give-Aways
Online merchants have been using a variation of this idea for years—give something free, then sell something. Although this idea is not new to commerce (businesses have been using loss leaders for decades—selling products below cost to get shoppers into a store) it’s the right formula for the Internet.
A good example of this strategy is the free virtual bouquet that many flower sites offer visitors. Come to their site, send a free virtual bouquet via email and perhaps become a paying customer of real flowers in the future. In a similar vein, you can send a virtual greeting card to anyone on the Net by using many of the greeting card sites. Read the rest of this entry »
1 Comment | 
Ecommerce, Marketing, Promotion | Tagged: Advertising, business, Ecommerce, email, events, family, free, free virtual bouquet, gift, gift certificates, information, internet, offer, online business, online marketing, people, product, product or service, products, reminder, reminder service, reminder services, search, search engine, service, services, shoppers, site, store, via email, web, web store | 
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Posted by DodoLovesMe
October 21, 2008
There’s a big difference between a trend and a fad. Though it is possible to start and then grow a wildly successful business that revolves around a fad—think products tend to burn hot and fast and therefore usually extinguish themselves before a year or two has passed. The upside is that you can make a lot of money in a short period of time, which you can then use to start another business, preferably one with more staying power. Read the rest of this entry »
No Comments » | 
Home Based Business, Jobs, Startup | Tagged: america, business, economy, home, money, products, united states | 
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Posted by DodoLovesMe
March 13, 2008
How many people really succeed?
There are no precise answers to this question and certainly not everyone becomes successful. Some drop-out must be expected from any downline. It would be a miracle if everyone who joined stayed. This would defy human nature!
Anyone starting in network marketing should realise that a large percentage of their downline will do little or nothing. Many will become inactive distributors (product users only). Many active distributors do not make much of an attempt at making a profit or making their business grow, and some drop out altogether.
However, by understanding what causes new distributors to drop out, you can minimise it in your network and ensure that your network becomes a success. Remember that not everyone in your network needs to become a superstar to make you successful. Even if most members of your network merely buy products for themselves and a few friends, you can have a hugely successful business. Read the rest of this entry »
1 Comment | 
Sales, financial | Tagged: company, cost, cost price, customer, discount, distributor, distributors, goods, Marketing, network, normal retail profit, people, price, products, profit, retail, she, volume of goods | 
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Posted by DodoLovesMe
March 10, 2008
No Comments » | Advertising, Home Based Business, Marketing, Promotion, Sales, Startup, financial | Tagged: company, distributors, Marketing, network, product, products, products or services, Sales | Permalink
Posted by DodoLovesMe
March 6, 2008
Step 1: The introductory meeting
Make the appointment and arrive on time; not early and not late. Try to meet both husband and wife if you meet with a married couple. Throughout the meeting talk in a relaxed and conversational way. If the meeting is in the prospect’s home, make some opening pleasantries. You might comment about an attractive painting on the wall or the lovely roses in the garden, anything to break the ice.
But this is a business meeting, so don’t labour the social side. Start your presentation properly by saying that:
- you have joined a company and you are excited about it, and that the business offers a significant moneymaking opportunity
- your organisation is a growing one and there is room for everyone to make money
- you are going to present an idea for her consideration but that there will be no pressure on her to make a decision. If she decides not to participate, you will not bug her.
Read the rest of this entry »
2 Comments | Home Based Business, Marketing, Sales | Tagged: business, company, discuss, looking for people, Marketing, meeting, network, networking, opportunity, own, people, presentation, products, prospect, questions, Sales, she, time, video, videotape | Permalink
Posted by DodoLovesMe
February 12, 2008
Home Depot’s vast assortment of building supplies shows that it, too, knows that customers savor choice. But an even more important reason for its lasting success is that it knows how to capitalize on a customer’s wish to perform a task him- or herself. Home Depot employs our second strategy to attract the searchers, showering them with advice and insight.
This paradise for those who subscribe to do-it-yourself turns modestly competent amateurs into confident renovators and barely competent fumblers into people capable of remodeling their kitchens. Home Depot’s employees don’t do the job for you. Instead, they make accessible the information, products, and people you need to complete it for yourself. You feel capable of improving your own skills, which is exactly the feeling that searchers are seeking. Read the rest of this entry »
No Comments » | Education, Franchising | Tagged: amazon, amazon com, customer, customers, depot, home, home depot, information, internet, own, people, products, searchers, sony, web | Permalink
Posted by DodoLovesMe
February 12, 2008
Companies that have attained the status of market leaders are not content to rest on their laurels or on their existing products, nor should they be. They accept the unending responsibility of exploring uncharted terrain to imagine and design new products with original features and unique benefits. Market leaders are always thinking about the future, working to anticipate not-yet-recognized needs.
They also know that customers—especially searchers—are not necessarily looking for what they are selling. Often people want something that doesn’t yet exist, or they have a problem to which there is not yet a solution. Historically, market leaders made sure that their pipelines were filled with a steady stream of new technology, distinctive designs, and original gadgets. Today, a full pipeline is not enough. To satisfy searchers, market leaders must try to answer questions that have not yet been asked. Read the rest of this entry »
No Comments » | Business Management, Business Plans, Marketing | Tagged: always, company, leaders, market, market leaders, nokia, product, products, research and development, searchers | Permalink
Posted by DodoLovesMe
