Online publicity is an important element of your marketing plan if you’re to rise above the noise level on the Net. But getting that publicity is not easy—it takes a lot of work, and can be froth with dangers. It takes a lot of planning and preparation and is definitely not a one-shot effort. A well-thought-out publicity plan gives your eBusiness the kind of portrayal you want in the media and your community. Over the long haul, good portrayal generates good credibility for your eBusiness.
The goal is to generate important coverage of your eBusiness at exactly the right time and in exactly the right place. Read the rest of this entry »
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