Give-Aways
Online merchants have been using a variation of this idea for years—give something free, then sell something. Although this idea is not new to commerce (businesses have been using loss leaders for decades—selling products below cost to get shoppers into a store) it’s the right formula for the Internet.
A good example of this strategy is the free virtual bouquet that many flower sites offer visitors. Come to their site, send a free virtual bouquet via email and perhaps become a paying customer of real flowers in the future. In a similar vein, you can send a virtual greeting card to anyone on the Net by using many of the greeting card sites. Read the rest of this entry »
Posted by DodoLovesMe
