November 16, 2008
Give-Aways
Online merchants have been using a variation of this idea for years—give something free, then sell something. Although this idea is not new to commerce (businesses have been using loss leaders for decades—selling products below cost to get shoppers into a store) it’s the right formula for the Internet.
A good example of this strategy is the free virtual bouquet that many flower sites offer visitors. Come to their site, send a free virtual bouquet via email and perhaps become a paying customer of real flowers in the future. In a similar vein, you can send a virtual greeting card to anyone on the Net by using many of the greeting card sites. Read the rest of this entry »
1 Comment | 
Ecommerce, Marketing, Promotion | Tagged: Advertising, business, Ecommerce, email, events, family, free, free virtual bouquet, gift, gift certificates, information, internet, offer, online business, online marketing, people, product, product or service, products, reminder, reminder service, reminder services, search, search engine, service, services, shoppers, site, store, via email, web, web store | 
Permalink
Posted by DodoLovesMe
November 15, 2008
1 Comment | 
Advertising, Ecommerce, Marketing | Tagged: credit card, customer, customers, Ecommerce, graphics, home, information, internet, online business, order, page, people, personal, product, secure, secure server, shoppers, shopping, site, web, web store, world | 
Permalink
Posted by DodoLovesMe
November 15, 2008
Your Web site is here to serve your customers—not impress them. You job is to design a site and offer a shopping experience that gives consumers a quick, safe, and easy way to purchase something from your Web store.
So before you sit down with your Web consultant, and before your Web designer puts pointer to screen, be sure the 10 ways to drive customers away from your site are avoided.
That might be funny to you, but treating your customer with no respect will drive him away from your site for sure. And one sure-fire way to drive him away is to confuse him.
Keep your navigation simple. You’re there to sell. Customers are there to buy. Make it easy for them to find your products and buy them. If they can’t find what they want and order it in three mouse clicks, you run the risk of losing them. So, organize your site material logically from the customer’s point of view. Be sure to include clear directions for navigating the site from your home page. Remember that the home page of your Web store serves a variety of functions. It’s a map of your store, a welcome mat, and a marketing message all in one. Read the rest of this entry »
No Comments » | 
Ecommerce, Marketing, Sales | Tagged: address, america, away, business, culture, customer, customers, design, drive, drive customers, drive him away, Ecommerce, framed page, frames, home, information, Marketing, merchant, offer, page, people, personal, product or service, running, service, several, shopper, shoppers, shopping, site, store, sure, web, web store, world, writing | 
Permalink
Posted by DodoLovesMe
