After passing muster, all successful applicants were subjected to the most exacting physical and psychological tests. Tests of physical endurance—how long can you support a column of mercury with one lungful of breath? Tests of mental stability—how long can you endure being locked up in a pitch-black, soundproof “sensory deprivation chamber” with no idea when you will be released? Tests of pain suppression—if we drive a long needle into the big muscle at the base of your thumb and pass an electric current through it, what will you do? Read the rest of this entry »
Why is talent more important than experience, brainpower, and willpower? continue…
October 1, 2008
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Business Management, Career Management, Customer Service, Jobs | Tagged: customer, time, people, performance, why, cooper, work, world, friends, men, all, love, other, down, america, inspiration, military, filter is constantly, vastly different reactions, alan shepard, gus grissom, wally schirra, gordon cooper, mental filter, tests, mental, grissom, glenn, carpenter, space, flight, six, missions, man, drivers, capsule, stimuli, reactions, filter, technology, fashion, main | 
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Posted by DodoLovesMe
The Two Pillars of a Successful Marketing Strategy Part 1
April 1, 2008The question then becomes: If my customer doesn’t know what he wants, how can I?
The answer is, you can’t!
Not unless you know more about him than he does about himself.
Not unless you know his demographics and his psychographics.
Demographics and psychographics are the two essential pillars supporting a successful marketing program.
If you know who your customer is—demographics you can then determine why he buys—psychographics.
And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »
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Business Plans, Education, Home Based Business, Marketing | Tagged: blue, business, central demographic model, certain, customer, demographic, demographic model, demographics, does, ibm, mind, navy, navy blue, navy blue suit, orange, orange suit, perceptions, psychographics, reality, shade, shade of blue, suit, wearing, why | 
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Posted by DodoLovesMe
The Two Pillars of a Successful Marketing Strategy Part 1
April 1, 2008The question then becomes: If my customer doesn’t know what he wants, how can I?
The answer is, you can’t!
Not unless you know more about him than he does about himself.
Not unless you know his demographics and his psychographics.
Demographics and psychographics are the two essential pillars supporting a successful marketing program.
If you know who your customer is—demographicsyou can then determine why he buys—psychographics.
And having done so, you can then begin to construct a Prototype to satisfy his unconscious needs, but scientifically rather than arbitrarily. Read the rest of this entry »
No Comments » | 
Business Plans, Education, Home Based Business, Marketing | Tagged: blue, business, central demographic model, customer, demographic, demographic model, ibm, mind, navy, navy blue, navy blue suit, orange, orange suit, reality, shade, shade of blue, suit, why | 
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Posted by DodoLovesMe
